When I was at college studying marketing, this was a classic piece for us to learn. Maslow proposes that as we grow and attain civilisation and wealth, we move up the hierarchy of needs. But I think the model is still potentially relevant, just far more muddled than it used to be. Replace the Physiological [...]
Filed under: brand values, branding | Tagged: brand values, Maslow, Maslow's Hierarchy of Needs, We need to talk about Kevin | 1 Comment »
You may have seen this little story bubbling under over the last week or so but it says an awful lot to me about brands and their respective behaviours. In brief, Brewdog were at the British Institute of Innkeeping awards and fully expected to win the title of Bar Operator of the Year. They were [...]
Filed under: brand values, branding | Tagged: Brewdog, British Institute of Innkeeping, Diageo, Flawless Brands, Nottingham | Leave a Comment »
Tesco as a business isn’t doing badly. It’s profits are still huge, even if they are slightly down on previous quarters in the UK. But for me, this is masking a much bigger brand problem and that is because nothing they offer is special any more. They don’t make customers feel valued, they don’t surprise [...]
Filed under: brand values, branding | Tagged: brand, brand values, Tesco, tesco_logo.jpg | 2 Comments »
This is a little piece I wrote for Angels by Day, our favourite day nursery, a few years ago. In the end it was heavily edited as it was perhaps a little scary for little people to cope with, but here it is in full. I think the logic behind it still makes lots and [...]
Filed under: branding | Tagged: Bramley apple, locally sourced, Nottingham, Southwell | 3 Comments »
This weekend was a milestone for brands everywhere. One of the strongest – Brand Beckham – admitted they had made a mistake when they wore their matching leather suits to a Versace party in 1999. According to Vogue David said “I look back on some stuff and think I can’t believe I actually wore that,” [...]
Filed under: brand values, branding | Tagged: Absolutely Flawless, Brand Beckham, David Beckham, Flawless Brands, Holy Moly, http://trendwatching.com, The ones, Vogue | 1 Comment »
There is an old saying in the design community that changing a logo if you change nothing else is as useful as rearranging the chairs on the deck of a sinking ship. I wrote about this in 2010 when Waterstone’s unveiled their less than radical new logo. I was slightly less thann complementary about the [...]
Filed under: brand values, branding | Tagged: Daily Mail, Waterstone's, waterstones.com | Leave a Comment »
This is not a political piece, but more of an observation of how much of an effect the public sector strike may have had on the high street spending. For me, it looked very much like the kick start that many retailers were hoping for. I can genuinely say, that I have not seen HMV [...]
Filed under: Brand for Nottingham, branding | Tagged: HMV< public sector strike, retail sector | Leave a Comment »
It is a slow day in a little Greek Village. The rain is beating down and the streets are deserted. Times are tough, everybody is in debt, and everybody lives on credit. On this particular day a rich German tourist is driving through the village, stops at the local hotel and lays a €100 note [...]
Filed under: branding | Tagged: bailout package, euro crisis, Greece, greek | Leave a Comment »
I was playing around with this rather clever app today as it was developed by a a team that had a very talented, good friend of mine involved. You can see it here: My eyesight isn’t bad, but it certainly isn’t perfect and it was a Boots Optician that told me that quite recently. But [...]
Filed under: branding | Tagged: Boots Opticians, Eye Check | Leave a Comment »
