There is an old saying in the design community that changing a logo if you change nothing else is as useful as rearranging the chairs on the deck of a sinking ship. I wrote about this in 2010 when Waterstone’s unveiled their less than radical new logo. I was slightly less thann complementary about the [...]
Filed under: brand values, branding | Tagged: Daily Mail, Waterstone's, waterstones.com | Leave a Comment »
I was lucky enough to be staying in Holt last night at Byfords Posh B&B (which is fabulous) and had a bit of time to kill, so took myself off to find a haircut. Looking quite unassuming in the centre of the brilliant little town was the Tonsorial Artist. And I have to say it [...]
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It is a slow day in a little Greek Village. The rain is beating down and the streets are deserted. Times are tough, everybody is in debt, and everybody lives on credit. On this particular day a rich German tourist is driving through the village, stops at the local hotel and lays a €100 note [...]
Filed under: branding | Tagged: bailout package, euro crisis, Greece, greek | Leave a Comment »
I was playing around with this rather clever app today as it was developed by a a team that had a very talented, good friend of mine involved. You can see it here: My eyesight isn’t bad, but it certainly isn’t perfect and it was a Boots Optician that told me that quite recently. But [...]
Filed under: branding | Tagged: Boots Opticians, Eye Check | Leave a Comment »
I love this ad. Not because it is expensively produced, glossy or particularly clever, but because it is so simple and made me smile. The end line backs it up perfectly and for a brand to deliver values that are achievable (the feeling, not the log rolling) is a god place to be. What they [...]
Filed under: brand values, branding | Tagged: Berocca, Log rolling | Leave a Comment »
The Haka has always been something I have watched with fear and admiration, but today in the final of the Rugby World cup, I saw it for the first time as a brand marker for New Zealand. It shows their power, their determination and their ability to stand, miles from anywhere else in the world [...]
Filed under: brand values, branding | Tagged: brand values, France, New Zealand, Place Branding, Rugby World Cup, RWC | 1 Comment »
I had a bit of a wake up call yesterday with the discovery that I have (very) high blood pressure. Now I’m not (that) fat, I think I eat pretty well and almost all of my food is cooked fresh as I love cooking. But initial feedback is that my salt intake is probably much [...]
Filed under: branding | Tagged: LoSalt, Tesco | 2 Comments »
This is a sweet little video that is in fact quite scary. A small child that is so used to the moving media that an iPad presents, that they are completely stumped when they are presented with a magazine and it’s contents. It’s probably quite worrying to the owners of the print based media businesses [...]
Filed under: augmented reality, branding | Tagged: Blippar, iPad | 1 Comment »
call me a cynic if you wish, but I am not a big fan of this rather smug new identity for British Gas. Here’s the old one. There’s not a lot wrong with this. It says what they do, or rather what they did. Their business has obviously diversified and they need to move away [...]
Filed under: brand values, branding | Tagged: Age UK, bad branding, British Gas, Kitcatt Nohr Digitas, Looking after your world, Paul Kitcatt | 8 Comments »
I have just been sent this by PRDaily and it’s another good one by the genius admen at BBH. I’m proud to say I didn’t see it on X Factor (as I have never seen it and hopefully never will) but it is a strong ad on the back of their major repositioning. But I [...]
Filed under: branding | Tagged: BBH, Blink 182, PRDaily, X Factor, Yeo valley | 3 Comments »
