Posted on July 13, 2010 by John Lyle
I’ve just finished a very short book by Peter Mayle (of Year in Provence fame) called ‘Up the Agency’ and it has really made me think about how much the industry has changed in those intervening years. Sometimes advertising can be fun and sometimes it’s more serious, but if every agency is forced into a striped suit business mentality as Mayle predicts, the power in advertising will shift again, the creativity will disappear and who knows where it will end up next?
Filed under: branding | Tagged: advertising, Peter Mayle, Thomas Cook, Up the Agency | 5 Comments »
Posted on July 9, 2010 by John Lyle
This is why I love Innocent drinks. I thought they were gtting a little safe and predictable with the way they were managing their brand and then out of nowhere they produce a belter like this guest smoothie made from Lemons, Honey and Ginger and with it’s own little bag of bee friendly seeds.
Filed under: branding | 2 Comments »
Posted on July 6, 2010 by John Lyle
Anyone see that programme on ITV last night called ‘Identity’ about a crack unit working to solve identity theft related crime? I did.
Anyone going to be watching it again next week?
No me either.
Filed under: brand values, branding | Tagged: Keeley Hawes, Aiden Gillen, ITV, Identity, Peter Mayle | 3 Comments »
Posted on July 1, 2010 by John Lyle
Don’t get me wrong, I like it. It looks cool. Just like a laptop. But if you were going to shell out for one of these clamcase protectors, wouldn’t you just be better getting a laptop in the first place that has the extra features like multitasking and an inbuilt camera, more memory etc etc?
Filed under: branding | Tagged: Apple, Clamcase, iPad | Leave a Comment »
Posted on June 30, 2010 by John Lyle
And Nokia haven’t missed the chance to take the michael either. have a look at their helpful site here. It’s the first real test for Apple since the early accusations of screens that were too easy to scratch on the original iPhone in 2007. How they handle it will be a good barometer for the [...]
Filed under: brand values, branding | Tagged: Apple, iPhone 4G, iHolder | Leave a Comment »
Posted on June 30, 2010 by John Lyle
This is one of the most clear cut well executed pieces of design I have seen in a few years and I love it. the new branding for Yodel by The Clearing.
Filed under: branding | Tagged: Yodel, Home Delivery Network, HDN, The Clearing, mrtikle | Leave a Comment »
Posted on June 28, 2010 by John Lyle
Maybe it’s just me as i’m not that big a fan of F1, but this ad seems entirely charmless and seems to have used all of the ridiculously obvious advertising cues to cover this up. The ‘Plot’ in summary Two apparent experts deserted in beautiful workshop with bits of an F1 car. They look slightly [...]
Filed under: branding | Tagged: F1, Jenson Button, Lewis Hamilton, Vodafone | 1 Comment »
Posted on June 23, 2010 by John Lyle
There are brand extensions and there are brand extensions too far. This one is perhaps the furthest and least relevant stretches for any brand I have ever seen. Let me introduce you to Hello Kitty motor oil.
Filed under: branding | Tagged: AGIP, Castrol, Hello Kitty, Milan | 2 Comments »
Posted on June 22, 2010 by John Lyle
Why can’t Waterstones sell books at the same price as Waterstones.com? Apparently, because they’re on the Internet, they don’t have the overheads we do. If you offer the same price online and offline (like Tesco and Asda and Sainsbury’s and everyone else with any retailing skill does) you may find that people still buy from your stores rather than looking at you as a showroom or a place of last resort.
Filed under: branding | Tagged: Amazon, Asda, Sainsbury's, Tesco, Waterstone's, waterstones.com, WH Smith | Leave a Comment »
Posted on June 18, 2010 by John Lyle
Most of these sorts of satirical songs are pretty dreadful, but i’ve been singing this one in my head all day, so I thought i’d subject you to it to. Nico Russell is a friend of the family and clearly a very talented writer and Vuvuzellist. Enjoy
Filed under: branding | Tagged: Flume of Confusion, Nico Russell, Vuvuzela | Leave a Comment »
