I’m not sure what it says about the Jack Rabbit beer brand or it’s brand values, other than the fact that it is a beer aimed at lads, but I did actually laugh at the end. I do think that it is funny enough to help establish this as a world renowned beer. Whoever did [...]
Filed under: brand values, branding | Tagged: Jack Rabbit, Jack Rabbit beer commercial | Leave a Comment »
I love the irony of this. KFC in the US are vowing to help Juvenile Diabetes Research Foundation (JDRF) by donating a full dollar to the charity when someone buys one of their $2.99 half-gallon drinks. Wow, that’s really generous isn’t it? A third of the sale price goes to charity. But there’s a problem. Each of [...]
Filed under: brand values, branding | Tagged: JRDF, Juvenile Diabetes Research Foundation, KFC | 2 Comments »
VW ads were one of the reasons I joined the design industry. I always thought they were brilliant, even when I was growing up – way before I understood the power of branding, brand values and the actual effect they were trying to create with the VW = Reliable link. So here are a few [...]
Filed under: brand values, branding | Tagged: David Ogilvy, Paula Hamilton, Star Wars, VW | Leave a Comment »
This is a guy called Paul Bennett speaking at the Economist Conference and it as changed (again) the way I look at things. His four words: People Authenticity Service Simplicity Can be applied to any business in any field. If you get them right, you can create a clearly differentiated successful business and a successful [...]
Filed under: brand values, branding | Tagged: branding, Economist Conference, feedback, Ideo, Paul Bennett | Leave a Comment »
I’m a bit of an Apple fan and believed they could do no wrong, but their battle with Adobe over Flash is killing them slowly and by a thousand small steps. I don’t want Flash on my iPhone as I agree it may well slow it down even further, but I do want a [...]
Filed under: brand values, branding | Tagged: Apple, Firefox, Google Chrome, http://www.thewildernessdowntown.com/, Tim Garratt | 10 Comments »
I’ve read two books in the last few weeks and both have been absolutely amazing, phenomenal, beautiful pieces of writing – But only one of them actually made me truly upset – and it wasn’t the one I was expecting. So I set about thinking why this could be? And I believe it’s all about [...]
Filed under: brand values, branding | Tagged: David Nicholls, Markus Zusak, Molching, One Day, The Book Thief, writing for brands | 1 Comment »
This is a brilliant little film that really looks into how trends take off. It references Malcolm Gladwell and his Tipping Point theory. It is beautifully filmed all over New York and makes so much sense throughout. It’s creative, well thought through and relevant – without being up itself. The killer point for me in [...]
Filed under: brand values, branding | Tagged: Cornerstone. Jon Cohen, Influencers, Malcolm Gladwell, Tipping Point | 2 Comments »
I have to confess I thought this was a joke when I saw the domain name. But I had a look at their promo video and I think it is great. Funny, quirky and nowhere near earnest – as you would probably expect it to be. I don’t know what the shoes are like, but [...]
Filed under: brand values, branding | Tagged: Body Shop, Brighton, Vegetarian Shoes | Leave a Comment »
I was given the book ‘How to ride a Giraffe – By John Timpson’ by the people from the rather excellent Real Business magazine and so thought it would be well worth a read, but I have to say that some of the first chapters really bored me – the history was fascinating but it was [...]
Filed under: brand values, branding | Tagged: How to ride a Giraffe, John Timpson, Real Business, recruitment, Timpson's, US basketball | 1 Comment »
For anyone who knows me, they’ll know i’m quite into my food. I love to cook and I love to taste different flavours – cooking fresh spicy Italian is probably my favourite and the one my kids will eat with me bowl for bowl. A few years ago (well, maybe ten), I discovered the wonders [...]
Filed under: brand values, branding | Tagged: Aldi, Aldi_logo, brand, Chorizo, Nottingham | 5 Comments »
