When I was at college studying marketing, this was a classic piece for us to learn. Maslow proposes that as we grow and attain civilisation and wealth, we move up the hierarchy of needs. But I think the model is still potentially relevant, just far more muddled than it used to be. Replace the Physiological [...]
Filed under: brand values, branding | Tagged: brand values, Maslow, Maslow's Hierarchy of Needs, We need to talk about Kevin | 1 Comment »
You may have seen this little story bubbling under over the last week or so but it says an awful lot to me about brands and their respective behaviours. In brief, Brewdog were at the British Institute of Innkeeping awards and fully expected to win the title of Bar Operator of the Year. They were [...]
Filed under: brand values, branding | Tagged: Brewdog, British Institute of Innkeeping, Diageo, Flawless Brands, Nottingham | Leave a Comment »
Tesco as a business isn’t doing badly. It’s profits are still huge, even if they are slightly down on previous quarters in the UK. But for me, this is masking a much bigger brand problem and that is because nothing they offer is special any more. They don’t make customers feel valued, they don’t surprise [...]
Filed under: brand values, branding | Tagged: brand, brand values, Tesco, tesco_logo.jpg | 2 Comments »
This weekend was a milestone for brands everywhere. One of the strongest – Brand Beckham – admitted they had made a mistake when they wore their matching leather suits to a Versace party in 1999. According to Vogue David said “I look back on some stuff and think I can’t believe I actually wore that,” [...]
Filed under: brand values, branding | Tagged: Absolutely Flawless, Brand Beckham, David Beckham, Flawless Brands, Holy Moly, http://trendwatching.com, The ones, Vogue | 1 Comment »
There is an old saying in the design community that changing a logo if you change nothing else is as useful as rearranging the chairs on the deck of a sinking ship. I wrote about this in 2010 when Waterstone’s unveiled their less than radical new logo. I was slightly less thann complementary about the [...]
Filed under: brand values, branding | Tagged: Daily Mail, Waterstone's, waterstones.com | Leave a Comment »
I love this ad. Not because it is expensively produced, glossy or particularly clever, but because it is so simple and made me smile. The end line backs it up perfectly and for a brand to deliver values that are achievable (the feeling, not the log rolling) is a god place to be. What they [...]
Filed under: brand values, branding | Tagged: Berocca, Log rolling | Leave a Comment »
The Haka has always been something I have watched with fear and admiration, but today in the final of the Rugby World cup, I saw it for the first time as a brand marker for New Zealand. It shows their power, their determination and their ability to stand, miles from anywhere else in the world [...]
Filed under: brand values, branding | Tagged: brand values, France, New Zealand, Place Branding, Rugby World Cup, RWC | 1 Comment »
call me a cynic if you wish, but I am not a big fan of this rather smug new identity for British Gas. Here’s the old one. There’s not a lot wrong with this. It says what they do, or rather what they did. Their business has obviously diversified and they need to move away [...]
Filed under: brand values, branding | Tagged: Age UK, bad branding, British Gas, Kitcatt Nohr Digitas, Looking after your world, Paul Kitcatt | 8 Comments »
I’m slightly embarrassed to say that I caught a few minutes of the Pride of Britain Awards and saw an amazingly inspirational teacher – Llew Davies – who won the Teacher of the Year Award. They showed him in his classroom with his pupils who clearly love what he does and how he does it. [...]
Filed under: brand values, branding | Tagged: Llew Davies, Pride of Britain Awards, Teacher of the Year, William Arthur Ward | Leave a Comment »
