There is an old saying in the design community that changing a logo if you change nothing else is as useful as rearranging the chairs on the deck of a sinking ship. I wrote about this in 2010 when Waterstone’s unveiled their less than radical new logo. I was slightly less thann complementary about the [...]
Filed under: brand values, branding | Tagged: Daily Mail, Waterstone's, waterstones.com | Leave a Comment »
I was lucky enough to be staying in Holt last night at Byfords Posh B&B (which is fabulous) and had a bit of time to kill, so took myself off to find a haircut. Looking quite unassuming in the centre of the brilliant little town was the Tonsorial Artist. And I have to say it [...]
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I love this ad. Not because it is expensively produced, glossy or particularly clever, but because it is so simple and made me smile. The end line backs it up perfectly and for a brand to deliver values that are achievable (the feeling, not the log rolling) is a god place to be. What they [...]
Filed under: brand values, branding | Tagged: Berocca, Log rolling | Leave a Comment »
The Haka has always been something I have watched with fear and admiration, but today in the final of the Rugby World cup, I saw it for the first time as a brand marker for New Zealand. It shows their power, their determination and their ability to stand, miles from anywhere else in the world [...]
Filed under: brand values, branding | Tagged: brand values, France, New Zealand, Place Branding, Rugby World Cup, RWC | 1 Comment »
call me a cynic if you wish, but I am not a big fan of this rather smug new identity for British Gas. Here’s the old one. There’s not a lot wrong with this. It says what they do, or rather what they did. Their business has obviously diversified and they need to move away [...]
Filed under: brand values, branding | Tagged: Age UK, bad branding, British Gas, Kitcatt Nohr Digitas, Looking after your world, Paul Kitcatt | 8 Comments »
I’m slightly embarrassed to say that I caught a few minutes of the Pride of Britain Awards and saw an amazingly inspirational teacher – Llew Davies – who won the Teacher of the Year Award. They showed him in his classroom with his pupils who clearly love what he does and how he does it. [...]
Filed under: brand values, branding | Tagged: Llew Davies, Pride of Britain Awards, Teacher of the Year, William Arthur Ward | Leave a Comment »
I have loved this Rugby World Cup so far and have been getting up early on a Saturday and Sunday morning to watch the England games. Watching England at football World Cups’ is normally a pub based sport, so seeing the rugby without a drink opens up a whole new way of watching the game [...]
Filed under: brand values, branding | Tagged: David Beckham, England Football, Respect, Rugby, Rugby World Cup | Leave a Comment »
I’m not sure what it says about the Jack Rabbit beer brand or it’s brand values, other than the fact that it is a beer aimed at lads, but I did actually laugh at the end. I do think that it is funny enough to help establish this as a world renowned beer. Whoever did [...]
Filed under: brand values, branding | Tagged: Jack Rabbit, Jack Rabbit beer commercial | Leave a Comment »
I love the irony of this. KFC in the US are vowing to help Juvenile Diabetes Research Foundation (JDRF) by donating a full dollar to the charity when someone buys one of their $2.99 half-gallon drinks. Wow, that’s really generous isn’t it? A third of the sale price goes to charity. But there’s a problem. Each of [...]
Filed under: brand values, branding | Tagged: JRDF, Juvenile Diabetes Research Foundation, KFC | 2 Comments »
VW ads were one of the reasons I joined the design industry. I always thought they were brilliant, even when I was growing up – way before I understood the power of branding, brand values and the actual effect they were trying to create with the VW = Reliable link. So here are a few [...]
Filed under: brand values, branding | Tagged: David Ogilvy, Paula Hamilton, Star Wars, VW | Leave a Comment »
