I was in Liverpool at the weekend and as some of you will know, I am a huge fan of the City and the people.
It was my birthday and rather than travel abroad for a few days, we decided to stay within the UK and immerse myself as a total tourist and I simply loved [...]
Filed under: brand values, branding | Tagged: Liverpool | Leave a Comment »
I’ve been catching up with some of my Podcasts over the holiday period and this one by Jack Welch seemed to be good advice for all sorts of situations from MP’s expenses to any bad publicity your brand faces.
Filed under: brand values, branding | Tagged: brand values, GE, Jack Welch, reputation management | Leave a Comment »
I’ve never been a big fan of delivered pizza. It always seems to be a bit like wet cardboard. Domino’s decision to come out and tell everyone they agreed with this thought and that they had done something about it, to me, means they deserve all the success they get.
Filed under: brand values, branding | Tagged: Domino's, feedback, feefo, italian pizza | 2 Comments »
If you care enough to text, then why not call.
If you care enough to call, then why not write.
Filed under: brand values | Tagged: phoning, royal mail, texting, Writing | 7 Comments »
A product itself, is just one element of the overall brand experience. Like a burger in McDonalds to the Petrol in a Shell station, the product is the product is the product. It is not the brand. If it has a logo on it, it’s a logo’d product. It’s still not a brand.
Filed under: brand values, branding | Tagged: Brand management, branding, Guinness, McDonalds, Shell | Leave a Comment »
I’m working on the brand for Robin Hood with the City of Nottingham and we’re trying to define what his values are all about. What does Robin Hood mean to the current generation growing up and how does that differ from any of our own perceptions.
Filed under: Robin Hood, brand values | Tagged: Nottingham beach, Robin Hood, Robin Hood - Prince of Thieves, Robin Hood Daffy, Russell Crowe | 2 Comments »
I’ve just read an excellent article by the magnificent Seth Godin, where he sets out to define what a brand is. You can read that in full here and I thoroughly recommend you do. But what we do is branding. The creation of brands, so its important for us to take a slightly different view to the great Seth and define what we believe exceptional branding to be all about.
Filed under: brand values, branding | Tagged: brand, Branding definition, define: Branding, Logo, Purple Circle, Seth Godin, Why Johnny Can’t brand, Wolff Olins | 3 Comments »
Volvo is one of those brands that few people actually fall in love with. It is a car that is far more likely to be bought with your head than your heart as they have had a reputation for safety for as long as I can remember. Anything that makes life safer for cyclists and pedestrians in crowded city centres has to be good news if it’s as intuitive as this. Nice one Volvo, good luck to you.
Filed under: brand values, branding | Tagged: Aston Martin, Volvo, P1800, 480ES, C30 | Leave a Comment »
