In the 2002 film Minority Report, with Tom Cruise, We see the most amazing example of a totally intuitive interactive user interface. Here’s a clip for you to remind yourself of what a clever film it was and how quickly ideas that are being posed, are now being delivered.
I remember watching it at the time, thinking how incredible it would be if we all started relating to our embedded computer systems like this. It’s as though the boundary between reality and computer is being continually blurred.
But now this new TED lecture from Pattie Maes at MIT Media Lab, Fluid Interfaces Group (what a cool title that is!), shows that this virtual or even augmented reality is almost achievable now.
It starts off a bit slowly, but then you can hear the crowd gasping at what is possible. From something as simple as your own hand becoming a keypad, to your own shopping preferences being overlaid onto available shopping products.
She even references Minority Report and then goes on to prove that they can deliver it today, for about the same price as a conventional mobile phone!
I am looking at the brands we work with and thinking what endless possibilities this delivers and what endless problems we now have to overcome to allow them to speak with a common voice on yet another platform in which they operate.
Filed under: augmented reality, branding | Tagged: branding, Minority Report, MIT Media Lab, Pattie Maes, TED | Leave a Comment »