This is a sweet little video that is in fact quite scary. A small child that is so used to the moving media that an iPad presents, that they are completely stumped when they are presented with a magazine and it’s contents. It’s probably quite worrying to the owners of the print based media businesses [...]
Filed under: augmented reality, branding | Tagged: Blippar, iPad | 1 Comment »
This is a tough one to call. It’s an XBox format demo that uses no controllers. Is it a fake, is it a spoiler or is it the face of things to come in the future?
Filed under: augmented reality, branding | Tagged: augmented reality, XBox | 1 Comment »
In the 2002 film Minority Report, with Tom Cruise, We see the most amazing example of a totally intuitive interactive user interface. But now this new TED lecture from Pattie Maes at MIT Media Lab, Fluid Interfaces Group shows that this virtual or even augmented reality is almost achievable now.
Filed under: branding, augmented reality | Tagged: branding, TED, Pattie Maes, Minority Report, MIT Media Lab | Leave a Comment »
If this video is to be believed, then BMW are beginning to use Augmented Reality in training their mechanics to repair and maintain their cars. I think this undermines the skill of a good time served technician and effectively ‘deskills’ the entire rol
Filed under: augmented reality, branding | Tagged: augmented reality, BMW, training | Leave a Comment »
