The Internet – creating the perfect market economy?

I’ve written a few pieces recently about consumer power (and blogger power) and wonder whether we are reaching the position of a perfect market economy. That is the previously theoretical situation, where all the buyers having all the information to buy identical products. When I studied economics at school the section I was most fascinated [...]

Original ideas are becoming rarer – But design needs originality

I read a great post from my friend Brian Cray earlier today about how sloppy designers are becoming in their thinking when it comes to design.It got me thinking. Long live original thought, long live original design and long live clients who can tell the difference.

I did an MBA on Friday – It was easy and excellent fun too

I did an MBA on Friday afternoon. It wasn’t a traditional MBA though – you know the ones – that restrict your thinking and drive you int the word of paralysis by analysis – but a real world one that will directly benefit our business from tomorrow.

How to create devoted customers

If you don’t take customer devotion seriously as a brand owner, pretty soon, your customers will fall out of love with you and the devotion will be gone.

He can’t get no satisfaction

Rather excellent article from Andy Hanselman about why satisfaction is never enough. www.andyhanselman.com Have a read get commenting

CRM is not enough MCR is getting closer though

Customer Relationship Management (CRM) is not enough. To survive and thrive, we need to Maximise Customer Relationships (MCR)

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