John Lyle's new brand thinking

Johnny Lyle brands – Brands, Brand Experience and Branding

Whether speaking to 5, 50 or 500 people, I will take your audience through a tour of branding in the offline, social media and online arenas like you’ve never seen it before. It will have you laughing and thinking at the same time. I’ll be frank, honest and useful for your business and I’ll never try and palm you off with a stock presentation.

It’s not about logos, it’s about embedding values, experience and behaviours throughout an organisation and delivering a framework for thinking that anyone can understand and control.

With social media, I’ll help you decide whether twitter really is any use. Whether you need really need a Facebook profile for your business, Pinterest for your pictures and whether you should sign up for LinkedIn with your colleagues and clients? I will help you answer these and many more questions and make sure you know what to do and more importantly, how to do it.

If you’re interested, you’ll see where branding has been, where its going and some of the mistakes that have been made on the way. From the disastrous Dasani and its ‘Bottled Spunk’ (which I didn’t work on thankfully) through the hugely succesful launch of BeWILDerwood, now rated as one of the best children’s adventure parks in the world according to the Themed Entertainment Association and winner of many awards for its innovative marketing.

Flexible to the audiences, I can talk to CEO’s and start-ups and deliver relevant content to each that has people taking notes furiously. Having been on the board of both successful start-ups, successful established businesses and one or two that have not worked out quite so well, I’m in a unique position to give an insiders perspective from the outside.

And never afraid to say what I think, I have contributed to Podcasts and Blogs around the world, being chosen to contribute to Andy Hanselmans’s first ever podcast

Why not call Me to talk through your next brand speaking event on

+44 (0) 7973 427 721

So what do the customers think?

Guest Lecture at Nottingham Trent Uni on October 4 2012, with one of the nicest tweets ever received.

The marketing students at DMU in Leicester on 12 March 2012 seemed to enjoy the talk I did for them today. Thanks

And here’s what the students of Fashion, Design and Marketing degrees at Nottingham Trent University 06 October 2011 thought

And then to the same courses at Nottingham Trent University 07 October 2010

and

And in the more commercial world…

“As someone who uses the internet all the time through work, this presentation opened my eyes to all the stuff I had heard about but didn’t really understand. I’m not into the personal social networking but there is clearly a place for all this activity in a business context. I can’t wait to go away and put it into practice.”

Lisa Harlow – Marketing Consultant

“Afternoon John
Just a quick note to say thanks very much for the presentation yesterday. It would be an understatement to say it opened everyone’s eyes. The office has been a flurry of tweets, blogs and LinkedIn invites !!! And I must say we have had some work already from Google alerts and LinkedIn. Many thanks.”

David Elphick FBII.tp Training Manager Poppleston Allen Training

“Your seminar on “Welcome to On-line Hell” was absolutely riveting as well as being very informative. We thought we were actually quite good at utilising the internet but after hearing your talk we realised that we are a long way from where we ought to be. I was particularly interested in the reaction of some of the younger members who always thought themselves more up to date than others. They were riveted during your talk and still discussing it now.”

Jeremy Allen, Poppleston Allen

Hi John
Many thanks for your presentation yesterday. I personally got a lot out of it and I really will sort out a profile for Linkedin! We are going to undertake a complete review of our on-line profile and activity once we have the website re-development. I hope we will start implementing your recommendations very soon!

Kind Regards

Suzanne Smith, Corporate Sales Director, CPL Training