John Lyle's new brand thinking

Sheila Hunter – The storyteller at BeWILDerwood, bringing the brand to life

There’s two types of brand experience. Forgettable and unforgettable and the difference is often quite small.

The opposite of love isn’t hate, it’s apathy.

There’s no such things a USP anymore, so we have to search for Very Small Differences (VSD’s)

Consumers understand brand behaviour better than ever and aren’t easily fooled, so if you want to stand out at all, you have to be consistently good in every little thing you do or say as a brand.

So, to create brands, you need to create a brand experience and to do this consistently well, you need someone with real brand experience to guide you through it. With experience comes the ability to not only see which of the small differences matter, but to amplify them into usable, marketable edges that a commercially viable. That consumers, want, that consumers love and that you can consistently deliver.

This is brand experience(d) and it’s what I do.

I work with different types and sizes of organisation in almost every sector.

Purple Circle – A business I started with Michael Slack and Darren Fisk in 1991. The business is based in Nottingham, although the work is all over Europe. This work is all about clear thinking backed up with exceptional graphic design. There is no-one I would trust more to deliver exceptional branding projects.

I also work with the exceptional Visitor Experience Consultants – A Different View who operate out of the UK and US. Much of this work is in establishing vision and values for organisations to allow them to build truly coherent brands where every single touchpoint is not just on message, but brilliant and memorable.

I also work very closely with BeWILDerwood – the remarkable visitor attraction in Hoveton, Norfolk. I love this place and have been involved since it was just a swamp and the Twiggles hadn’t been rediscovered. It’s the one that won a THEA as the best children’s attraction in the world and won a DBA Effectiveness Gold and a Drum Grand Prix.

And Feefo, the feedback forum, who I do lots of brand work, blogging and other good fun stuff with. I have worked with them almost since they started, with global domination in the world of transparency and consumer feedback on its way soon.

I’ve got two other exciting projects on for Notts TV and Hatton World, but it’s a bit early to say what I’m doing with these yet. I’ll update this page when I can tell you more.

And there’s always room for more if you want me.

Contact

If you want to get in touch, you can try the following ways:

e-mail me by clicking here

www.twitter.com/johnlyle

To contact me in other ways:

John Lyle/Brand Experience Director

+44 (0) 7973 427 721

Skype/ purplecirclejohn

Thank you to EDP for the use of the image.