There’s two types of brand experience. Forgettable and unforgettable and the difference is often quite small.
The opposite of love isn’t hate, it’s apathy.
There’s no such thing as a USP anymore, so we have to search for Very Small Differences (VSD’s)
Consumers understand brand behaviour better than ever and aren’t easily fooled, so if you want to stand out at all, you have to be consistently good in every little thing you do or say as a brand.
So, to create brands, you need to create a brand experience and to do this consistently well, you need someone with real brand experience to guide you through it. With experience comes the ability to not only see which of the small differences matter, but to amplify them into usable, marketable edges that a commercially viable. That consumers, want, that consumers love and that you can consistently deliver.
This is brand experience(d) and it’s what I do.
I work with different types and sizes of organisation in almost every sector.
Firstly, BeWILDerwood - the remarkable visitor attraction in Hoveton, Norfolk. I love this place and have been involved since it was just a swamp and the Twiggles hadn’t been rediscovered. It’s the one that won a THEA as the best children’s attraction in the world and won a DBA Effectiveness Gold and a Drum Grand Prix.
I also work with the exceptional Visitor Experience Consultants – A Different View who operate out of the UK and US. Much of this work is in establishing vision and values for organisations to allow them to build truly coherent brands where every single touchpoint is not just on message, but brilliant and memorable.
And Feefo, the feedback forum, who I do lots of brand work, blogging and other good fun stuff with. I have worked with them almost since they started, with global domination in the world of transparency and consumer feedback on its way soon.
And there’s always room for more if you want me.
If you want to get in touch, you can try the following ways:
To contact me in other ways:
John Lyle/Brand Experience Director
+44 (0) 7973 427 721
Thank you to EDP for the use of the image.