I am a Specialist Brand Experience Director and have been since way before it was cool to call things brands and talk about the experience they deliver. What I do is work with brand owners/managers/directors to get to the root of their brand and then work with them to create the delivery of every aspect of that brand, on brand.
This has included, working with senior teams, in workshops and one to one, to define the vision and values. I often then go onto work with teams to show how their brand can not just be extended, but completely defined and lived through their staff handbooks, merchandise strategy, image strategy and management, food and menu creation and how they can match their brand experience to music, to amplify its effectiveness and emotional power.
What has really been fun in the last few years is taking the brand and then delivering it into social media, so I have created many social media strategies to define how the brand should behave in terms of voice, values and behaviours in every conceivable outlet.
Some of the brands I have worked with or created that I am most proud of, or where I have helped create the most significant change include:
Consumer Brands
BeWILDerwood – brand creation and ongoing management (DBA Gold Winner and Drum Grand Prix for best Marketing Launch 2009)
Portsmouth Historic Dockyard – brand strategy
Go Ape – brand development
Brooklands Motor Museum – brand strategy
Foxhills Resort – brand development
Althorp – brand development
B2B Brands
Innes England – brand development
Feefo – brand development and ongoing brand and marketing
Public Sector
Derbyshire County Council – rebrand
Nottingham City Council – rebrand
Education
University of Nottingham Students’ Union – rebrand
Confetti – rebrand and ongoing marketing support
De Montfort University – rebrand
United World College of the Atlantic – rebrand
Contact
If you want to get in touch, you can try the following ways:
Or find me on Linkedin here
To contact me in other ways:
John Lyle/Brand Experience Director
+44 (0) 7973 427 721
Skype/ purplecirclejohn


Congratulations Johnny!
This is a great website.
It is always interesting to read your blog and I get the sense of reflected glory knowing we are related, haha!
Hope you are all well.
Bill.
Hello,
Regarding johnnylyle.co.uk
I am emailing to see if you have any advertising opportunities currently. I am looking to promote a car insurance comparison site that is about to relaunch next month. If you could send me details of of any text link placements you can offer along with pricing information, I can make an immediate decision and pay by Paypal today. Ideally we would be looking for a link within a sentence of text, placed on your homepage only.
Thanks,
Stuart