John Lyle's new brand thinking

I am a Specialist Brand Experience Director and have been since way before it was cool to call things brands and talk about the experience they deliver. What I do is work with brand owners/managers/directors to get to the root of their brand and then work with them to create the delivery of every aspect of that brand, on brand.

This has included, working with senior teams, in workshops and one to one, to define the vision and values. I often then go onto work with teams to show how their brand can not just be extended, but completely defined and lived through their staff handbooks, merchandise strategy, image strategy and management, food and menu creation and how they can match their brand experience to music, to amplify its effectiveness and emotional power.

What has really been fun in the last few years is taking the brand and then delivering it into social media, so I have created many social media strategies to define how the brand should behave in terms of voice, values and behaviours in every conceivable outlet.

Some of the brands I have worked with or created that I am most proud of, or where I have helped create the most significant change include:

Consumer Brands

BeWILDerwood – brand creation and ongoing management (DBA Gold Winner and Drum Grand Prix for best Marketing Launch 2009)

Portsmouth Historic Dockyard – brand strategy

Go Ape – brand development

Brooklands Motor Museum – brand strategy

Foxhills Resort  – brand development

Althorp – brand development

B2B Brands

Innes England – brand development

Feefo – brand development and ongoing brand and marketing

Public Sector

Derbyshire County Council – rebrand

Nottingham City Council – rebrand

Education

University of Nottingham Students’ Union – rebrand

Confetti – rebrand and ongoing marketing support

De Montfort University – rebrand

United World College of the Atlantic – rebrand

Contact

If you want to get in touch, you can try the following ways:

e-mail me by clicking here

www.twitter.com/johnlyle

Or find me on Linkedin here

To contact me in other ways:

John Lyle/Brand Experience Director

+44 (0) 7973 427 721

Skype/ purplecirclejohn