I am a Specialist Brand Experience Director and have been since way before it was cool to call things brands and talk about the experience they deliver. What I do is work with brand owners/managers/directors to get to the root of their brand and then work with them to create the delivery of every aspect of that brand, on brand.
This has included, working with senior teams, in workshops and one to one, to define the vision and values. I often then go onto work with teams to show how their brand can not just be extended, but completely defined and lived through their staff handbooks, merchandise strategy, image strategy and management, food and menu creation and how they can match their brand experience to music, to amplify its effectiveness and emotional power.
What has really been fun in the last few years is taking the brand and then delivering it into social media, so I have created many social media strategies to define how the brand should behave in terms of voice, values and behaviours in every conceivable outlet. It’s now possible to have an immediate and powerful effect on your SEO and remain on brand. In fact, if you don’t you’ll always do more harm in the long run.
Some of the brands I have worked with or created that I am most proud of, or where I have helped create the most significant change include:
Portsmouth Historic Dockyard – brand strategy
Go Ape – brand development
Brooklands Motor Museum – brand strategy
Foxhills Resort – brand development
Althorp – brand development
Innes England – brand development
Feefo – brand development and ongoing brand and marketing
Derbyshire County Council – rebrand
Nottingham City Council – rebrand
University of Nottingham Students’ Union – rebrand
Confetti – rebrand and ongoing marketing support
De Montfort University – rebrand
United World College of the Atlantic – rebrand
If you want to get in touch, you can try the following ways:
Or find me on Linkedin here
To contact me in other ways:
John Lyle/Brand Experience Director
+44 (0) 7973 427 721