There is an old saying in the design community that changing a logo if you change nothing else is as useful as rearranging the chairs on the deck of a sinking ship. I wrote about this in 2010 when Waterstone’s unveiled their less than radical new logo. I was slightly less thann complementary about the [...]
Filed under: brand values, branding | Tagged: Daily Mail, Waterstone's, waterstones.com | Leave a Comment »
