I love this ad. Not because it is expensively produced, glossy or particularly clever, but because it is so simple and made me smile. The end line backs it up perfectly and for a brand to deliver values that are achievable (the feeling, not the log rolling) is a god place to be. What they [...]
Filed under: brand values, branding | Tagged: Berocca, Log rolling | Leave a Comment »
The Haka has always been something I have watched with fear and admiration, but today in the final of the Rugby World cup, I saw it for the first time as a brand marker for New Zealand. It shows their power, their determination and their ability to stand, miles from anywhere else in the world [...]
Filed under: brand values, branding | Tagged: brand values, France, New Zealand, Place Branding, Rugby World Cup, RWC | 1 Comment »
I had a bit of a wake up call yesterday with the discovery that I have (very) high blood pressure. Now I’m not (that) fat, I think I eat pretty well and almost all of my food is cooked fresh as I love cooking. But initial feedback is that my salt intake is probably much [...]
Filed under: branding | Tagged: LoSalt, Tesco | 2 Comments »
This is a sweet little video that is in fact quite scary. A small child that is so used to the moving media that an iPad presents, that they are completely stumped when they are presented with a magazine and it’s contents. It’s probably quite worrying to the owners of the print based media businesses [...]
Filed under: augmented reality, branding | Tagged: Blippar, iPad | 1 Comment »
call me a cynic if you wish, but I am not a big fan of this rather smug new identity for British Gas. Here’s the old one. There’s not a lot wrong with this. It says what they do, or rather what they did. Their business has obviously diversified and they need to move away [...]
Filed under: brand values, branding | Tagged: Age UK, bad branding, British Gas, Kitcatt Nohr Digitas, Looking after your world, Paul Kitcatt | 8 Comments »
I have just been sent this by PRDaily and it’s another good one by the genius admen at BBH. I’m proud to say I didn’t see it on X Factor (as I have never seen it and hopefully never will) but it is a strong ad on the back of their major repositioning. But I [...]
Filed under: branding | Tagged: BBH, Blink 182, PRDaily, X Factor, Yeo valley | 3 Comments »
I’m slightly embarrassed to say that I caught a few minutes of the Pride of Britain Awards and saw an amazingly inspirational teacher – Llew Davies – who won the Teacher of the Year Award. They showed him in his classroom with his pupils who clearly love what he does and how he does it. [...]
Filed under: brand values, branding | Tagged: Llew Davies, Pride of Britain Awards, Teacher of the Year, William Arthur Ward | Leave a Comment »
15 minutes of your life that would be very well spent, if you choose to watch this. Some brilliant advice for the way you make decisions about what you do and how you do it.
Filed under: branding | Tagged: Apple, Steve Jobs, TED | Leave a Comment »
I have loved this Rugby World Cup so far and have been getting up early on a Saturday and Sunday morning to watch the England games. Watching England at football World Cups’ is normally a pub based sport, so seeing the rugby without a drink opens up a whole new way of watching the game [...]
Filed under: brand values, branding | Tagged: David Beckham, England Football, Respect, Rugby, Rugby World Cup | Leave a Comment »
