I did a presentation today to some lawyers and an architect at the PM Forum in Nottingham and it was great fun, but in doing the research for it, I was able to learn an enormous about and now feel confident making a prediction for the future structure of professional services businesses. So here goes. [...]
Filed under: branding | Tagged: PM Forum, Quality Solicitors, Tesco Law | Leave a Comment »
Okay a full month has passed and I am still off my iPhone 4. What have I learnt so far? 1. I get more work done 2. I am far more able to work in a linear fashion and do the job I have in front of me before being distracted by the next job [...]
Filed under: Living without an iPhone | Tagged: Field and Trek, iPhone 4, Nokia 6300, Sports Direct | Leave a Comment »
This is a guy called Paul Bennett speaking at the Economist Conference and it as changed (again) the way I look at things. His four words: People Authenticity Service Simplicity Can be applied to any business in any field. If you get them right, you can create a clearly differentiated successful business and a successful [...]
Filed under: brand values, branding | Tagged: branding, Economist Conference, feedback, Ideo, Paul Bennett | Leave a Comment »
It’s going to sound like i’m in the pocket of these insurance types as I am again impressed with the customer service from Admiral Insurance. I wrote about their brilliant call centres here. My mate Tim Garratt has had nothing but trouble with his. But my experience is totally different. I have just put my [...]
Filed under: branding | Tagged: Admiral Insurance, Tim Garratt, UK call centres | 6 Comments »
As a former smoker who started when I was very young, I can’t help but think that the government have got it 100% totally wrong by aiming to remove all the branding from cigarette packaging and driving them under the counter. Don’t they realise that all they will do is make them cool again? Most [...]
Filed under: branding | Tagged: Buyology, Debranding cigarettes, NHS, smoking ban | 4 Comments »
The first week is done and for me, it’s been a genuine success. I seem to have been far more efficient with my emails. At the end of Friday I went home with 29 in the inbox, compared to 74 the week before. I am not ‘grazing’ information I don’t need and without doubt moving [...]
Filed under: Living without an iPhone | Tagged: http://www.mcartneys.co.uk/, Nokia 6300 | 7 Comments »
I’m starting to quite like this. I am definitely spending less time with emails and more time actually doing work. For me this is a huge progression. But firstly a few confessions. 1. The phone I bought was crap – I had a few people complaining that they couldn’t hear me. It may be that [...]
Filed under: Living without an iPhone | Tagged: iPhone, Nokia 6300, Red Laser | 2 Comments »
This is a TED lecture by the amazing Simon Sinek That my friend and former colleague Hannah Pearce pointed me towards. I sat and watched this on Sunday and ignored everyone who tried to talk to me whilst it was on. It’s 18 minutes very well spent and will change the way you look at [...]
Filed under: branding | Tagged: Apple, Martin Luther King, Simon Sinek, TED | 1 Comment »
