I was given the book ‘How to ride a Giraffe – By John Timpson’ by the people from the rather excellent Real Business magazine and so thought it would be well worth a read, but I have to say that some of the first chapters really bored me – the history was fascinating but it was [...]
Filed under: brand values, branding | Tagged: How to ride a Giraffe, John Timpson, Real Business, recruitment, Timpson's, US basketball | 1 Comment »
For anyone who knows me, they’ll know i’m quite into my food. I love to cook and I love to taste different flavours – cooking fresh spicy Italian is probably my favourite and the one my kids will eat with me bowl for bowl. A few years ago (well, maybe ten), I discovered the wonders [...]
Filed under: brand values, branding | Tagged: Aldi, Aldi_logo, brand, Chorizo, Nottingham | 5 Comments »
I’ve written a few pieces recently about consumer power (and blogger power) and wonder whether we are reaching the position of a perfect market economy. That is the previously theoretical situation, where all the buyers having all the information to buy identical products. When I studied economics at school the section I was most fascinated [...]
Filed under: Andy Hanselman, branding | Tagged: branding, economics, Internet, perfect market | 4 Comments »
I don’t want to appear like a freaky TV pricing groupie, but I got an email this morning from Best Buy. The US phenomenon that was going to take our market by storm when they opened in Lakeside shoppping Centre. Forgive me for being underwhelmed, but like the sad act I can be at times, I [...]
Filed under: brand values, branding | Tagged: Best Buy, Blogger Power, dixons, John Lewis, Samsung LE32C450 32" LCD HD Ready TV | 1 Comment »
