The end of the design and advertising industry in the UK – or the beginning?

Posted on July 13, 2010 by John Lyle

I’ve just finished a very short book by Peter Mayle (of Year in Provence fame) called ‘Up the Agency’ and it has really made me think about how much the industry has changed in those intervening years. Sometimes advertising can be fun and sometimes it’s more serious, but if every agency is forced into a striped suit business mentality as Mayle predicts, the power in advertising will shift again, the creativity will disappear and who knows where it will end up next?

Filed under: branding | Tagged: , , , | 5 Comments »

Innocent Smoothies – bees for all

Posted on July 9, 2010 by John Lyle

This is why I love Innocent drinks. I thought they were gtting a little safe and predictable with the way they were managing their brand and then out of nowhere they produce a belter like this guest smoothie made from Lemons, Honey and Ginger and with it’s own little bag of bee friendly seeds.

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Anywhere, better, best – in an age of austerity, it just makes sense

Posted on July 8, 2010 by John Lyle

If you were in New Orleans when the floods hit, you needed to get anywhere to save yourself. Up a tree was okay for a short time. It was about survival. When the water subsided and you could get to safety, a better situation was in a football stadium with hot water and a bed for the night.
When you eventually were rehoused in a new and safe area, you reached the best position. In some ways, many companies and brands are in the same position. Parts of what they are doing are in the anywhere section and parts are in the better, or maybe even the best, so why change all of it at once?

Filed under: brand values | Tagged: , , , , , , | 1 Comment »

ITV’s new TV series Identity

Posted on July 6, 2010 by John Lyle

Anyone see that programme on ITV last night called ‘Identity’ about a crack unit working to solve identity theft related crime? I did.

Anyone going to be watching it again next week?

No me either.

Filed under: brand values, branding | Tagged: , , , , | 3 Comments »

Clamcase for iPad – what’s the point?

Posted on July 1, 2010 by John Lyle

Don’t get me wrong, I like it. It looks cool. Just like a laptop. But if you were going to shell out for one of these clamcase protectors, wouldn’t you just be better getting a laptop in the first place that has the extra features like multitasking and an inbuilt camera, more memory etc etc?

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