I’m not that easily impressed with TV ads, but this one from Nike is truly amazing. Select the 1080p version so you see it in all of it’s glory, go full screen, turn the volume up and enjoy. It’s humorous, beautifully and epically filmed and the ad of the year so far for me.
Filed under: branding | Tagged: Nike, Ronaldo, Wayne Rooney, World cup ad | Leave a Comment »
Maybe I’m being simplistic, but to me it seems pretty obvious why Tesco are campaigning, along with the government, for a minimum price for beer. It’s because it will allow tesco to do even better deals and grow their buy/sell margin to an even greater level.
Filed under: branding | Tagged: AB InBev, Bass, Bass Ale, Boddingtons bitter, Flowers Ale, in Bev, Pete Brown, Stella Artois, Tesco, tesco_logo.jpg, The Publican, Wife beater | 1 Comment »
There’s a new domain on the block and it’s a .co. I have already made my decision that as an individual and a business owner I will not be buying the .co domain. I believe within a few years we won’t even see the domain ending on branded ads or maybe even within the info bar on the browser. It will become something geeks look at in the source code.
Filed under: branding | Tagged: .co, .co.uk, .com, domain names | Leave a Comment »
This a story hot off the press as I have just arrived back from the gala premiere of Robin Hood held at the Cornerhouse in Nottingham City Centre. The film stars Russell Crowe as our hero Robin and Cate Blanchett as Lady Marion Loxley. She played a simply superb part and whilst this wouldn’t be the sort of film that would normally get Oscar nominations, I thought she played such a strong part that i’d be surprised if she doesn’t feature amongst the nominees.
Filed under: Robin Hood | Tagged: Cate Blanchett, Nottingham, Robin Hood, Russell Crowe, Sheriff of Nottingham | 1 Comment »
Waterstones appear to have rebranded from their old sharp pointy logo to In my opinion and replaced it with a somewhat ‘pointless’ effort. I think it is awful and in my opinion (and i’m happy for anyone and everyone to disagree with me), this is the worst sort of rebrand. A bad and pointless one that will continue to give our industry a bad name.
Filed under: branding | Tagged: books, rebranding, Waterstone's | 23 Comments »
I’ve been thinking about this a lot over the last few weeks since the first debate and thought it would be good to relate the huge surge of support for the Liberal Democrats to a consumer brand – which they have effectively become when they are ‘advertised’ in such a high profile manner. I think the answer is simple. By allowing Nick Clegg to stand on the stage next to the two major brands of Labour and Conservative, they were giving them the equivalent of a supermarket listing for a minor brand.
Filed under: brand values, branding | Tagged: BNP, Conservative, Labour, Liberal Democrats, Nick Clegg, SNP, Tesco, UK General Election 2010, UKIP | 3 Comments »
Jimmy Bullard’s Wash and Go ad is all very funny and that , but in what way is this adding to the brand value of Wash and Go. As an April fool it may have worked, but this came out in mid March. What on earth were they thinking?
Filed under: brand values, branding | Tagged: Jimmy Bullard, Purple Circle, Vidal Sassoon, Wash and Go | 4 Comments »
