how many of the worlds flights are actually necessary and how many could be done via a good (and increasingly easy) video conference. If a few flights were cut every week, the saving to the environment would be enormous and have a far greater effect than taxing the hell out of poor old car drivers.
Filed under: branding | Tagged: airlines, CO2, Eyjafjallajoekull | Leave a Comment »
I’ve never voted Tory before, but i’ve only just had a lobotomy. I really don’t want top get too political on here, but I did think this was an example of this art at it’s finest.
Filed under: branding | Tagged: Conservatives, David Cameron, Gordon Brown, political graffiti | 4 Comments »
This great little video shows the length that Puma have gone to in order to completely rid themselves of the wasteful box for shipping the range of cool shoes. But having gone through a 21 month consultation process, they have radically reinvented something they are calling a bag, but still looks remarkably err, Box like. Whether they have moved away from a conventional box or not, they have saved a fortune in production costs – that you can guarantee will not be passed on in lower prices. That for me makes it, with some reservations, a good job well done by the teams involved.
Filed under: branding | Tagged: branding, new box, Puma, The Fuse Project | Leave a Comment »
A few months ago when the Tiger Woods scandal first started to unfold, I wrote a piece about what the brands he was associated with would do, how they would react and which would desert him. Tiger can claim outrageous shot making, but the respect for even his father at the behest of his sponsors has gone – and I don’t see him ever getting it back. Maybe the American public haven’t noticed this yet, but this is the beginning of the end for me. Not the affairs, the lies or even the car crash. Once you lose respect for yourself, your days as a brand icon are numbered.
Filed under: brand values, branding | Tagged: BBC, Ian Poulter, Lee Westwood, Nike, Tiger Woods, US Masters | 2 Comments »
I’m all for a bit of clip art here and there. I’ve used it myself on this blog occasionally. But to use it as a central part of your box design is a disgrace for any brand and Domino’s should be seriously embarrassed about this. It sends all the wrong signals. Eating pizza is already [...]
Filed under: brand values, branding | Tagged: clip art, Domino's Pizza | Leave a Comment »
In what would be a quite remarkable brave new poster campaign to position Gordon Brown as the tough kid of politics, the Guardian today showed this new poster. If they have the nerve to run it, it will win them the election.
Filed under: branding | Tagged: Gordon Brown, Labour, politics, Step outside posh boy, UK General Election | Leave a Comment »
