Comments on: Eight of the most irritating TV ads ever?

By: Scott Riddell

Scott Riddell — Wed, 10 Feb 2010 21:47:11 +0000

Sadly today the more annoying and persistant the ad campain the more sucessful it is, Should I dawn a sandwich board, silly wigg, megaphone and idiotic tag line song and start parading School gates in hope of attracting more School gardening jobs…..hmmm…..

By: Rob Marshall

Rob Marshall — Mon, 11 Jan 2010 15:12:59 +0000

About those cosmetic ads… in particular mascara. Surely the bit across the bottom that says “filmed with lash inserts” puts you ladies off, right? It’d be like a Special K advert saying “filmed with borderline anorexic”.

By: Jane Love

Jane Love — Thu, 07 Jan 2010 17:12:59 +0000

The thing I like about Compare the Meerkat is that it started off as tenuous nonsense (I wasn’t a fan), but they’ve channelled it in all the right ways to become a brilliant integrated campaign. Which, I guess, has funded the latest ‘feature film’. I wonder if there’s any way they can progress it further? I await with baited breath!

Having said that, I still use Moneysupermarket for all my comparisons because they are simply better than the rest. Simples. Even though their ads are now probably the worst of the lot! Am I expected to believe that Peter Jones needs to whittle £25 off his house insurance?

People love good-bad ads though don’t they? For me, truly bad advertising is the trite, predictable, patronising nonsense that is still, unfortunately, the mainstay of advertising directed at women. All the cosmetics/shampoo/hair dye ads, and washing powder/softener ads. Bleurgh! Credit us with some intelligence! VO5 attempted a vaguely funny, intelligent campaign about 5 years ago but I haven’t seen one since… Maybe, sadly, the current shite works. It must do – they’ve been churning it out in the same vein for the last 25 years…

By: John Lyle

John Lyle — Thu, 07 Jan 2010 10:37:20 +0000

I think the Sky+ effect is the reason the ads have become so much more repetitive and simplified from the more subtle work of advertising’s heyday in the 80′s and 90′s.

Its a good point about the 6x thing though. Not thought of that and would love to see any research that backed it up.

By: Cyrus Gilbert-Rolfe

Cyrus Gilbert-Rolfe — Thu, 07 Jan 2010 10:31:30 +0000

I don’t dislike advertising at all, but now that I rarely watch linear TV, I tend to fast forward them. I thought that TiVo/Sky+ would really damage this industry and threaten the commercial TV model more than it has, but a friend of mine said to me the other day that watching an ad reel at 6x the normal speed has no impact on retention of the message. I’m not convinced as you don’t have the grating ‘GO COMPARE GO COMPARE’ drilled into your consciousness, but there is something to it. No wonder Governments take protectionist measures against TiVo and their ilk.

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Thu, 07 Jan 2010 09:41:27 +0000

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By: Paul Gordon

Paul Gordon — Thu, 07 Jan 2010 09:35:25 +0000

The fact that the adverts are being discussed indicate they’ve already served their purpose, annoying or not!