Posted on January 28, 2010 by John Lyle
According to the latest figures we are just slowly edging out of recession, but I for one believe that it is only just about to begin. Well, from May onwards, we’re having to start paying for it through higher taxes and lower public spending, so I believe we will be facing our most austere era for many generations. So that’s it. Like I wrote last year when Woolworths waddled pathetically into financial obscurity through lack of effort and like any good Cub Scout would advise. Be prepared.
Filed under: branding | Tagged: Accenture, branding, Lyle's Ginger beer, May 6th Election, recession, Woolworths | 3 Comments »
Posted on January 25, 2010 by John Lyle
I was in Liverpool at the weekend and as some of you will know, I am a huge fan of the City and the people. It was my birthday and rather than travel abroad for a few days, we decided to stay within the UK and immerse myself as a total tourist and I simply [...]
Filed under: brand values, branding | Tagged: Liverpool | 1 Comment »
Posted on January 18, 2010 by John Lyle
I’ve been catching up with some of my Podcasts over the holiday period and this one by Jack Welch seemed to be good advice for all sorts of situations from MP’s expenses to any bad publicity your brand faces.
Filed under: brand values, branding | Tagged: brand values, GE, Jack Welch, reputation management | Leave a Comment »
Posted on January 12, 2010 by John Lyle
Brands like Ryanair that treat their customers that badly always fail in the end. The only good thing about Ryanair is that they are keeping the others keen with their pricing.
Filed under: branding | Tagged: BMI Baby, branding, Ryanair | 3 Comments »
Posted on January 7, 2010 by John Lyle
I happened to see the TV ad for we Buy any Car last night and whilst it is incredibly irritating, it is one where you have to remember the domain name and know immediately where to look if you want to sell your car in desperation. I got to thinking that TV advertising itself has become a whole lot more desperate too, so here are eight of the best we can offer through the ages.
Filed under: branding | Tagged: Barry Scott, Cillit Bang, Compare the Market, Esure, Ferrero Rocher, GoCompare, Parkers Price Guide, Safestyle Windows, Shake & Vac, Shake and Vac, The Journey of Courageousness, Webuyanycar.com, www.comparethemarket.com, www.gocompare.com | 7 Comments »
Posted on January 6, 2010 by John Lyle
This is just brilliant and allows you to mass personalise a beautifully shot film.
Filed under: branding | Tagged: http://en.tackfilm.se/, mass personalisation | 2 Comments »
Posted on January 6, 2010 by John Lyle
I’ve never been a big fan of delivered pizza. It always seems to be a bit like wet cardboard. Domino’s decision to come out and tell everyone they agreed with this thought and that they had done something about it, to me, means they deserve all the success they get.
Filed under: brand values, branding | Tagged: Domino's, feedback, feefo, italian pizza | 3 Comments »
