Not one to kick a man when he’s down but some of the numbers that surround Tiger Woods’ sponsorship deals are starting to reach the public domain. So lets look at a few of them and see which ones have a chance of surviving.
Filed under: brand values, branding | Tagged: Accenture, Andersen Consulting, David Beckham, EA Sports, Gatorade, Gillette, Nike, Pepsi, Roger Federer, Thierry Henry, Tiger Woods | 1 Comment »
This is a very personal blogpost as my Dad would have been seventy years old today. This was him in 1983 when he blagged the Lowenbrau Porsche for the weekend and then let me drive it about a lot, even though I was only 17 years old. I overtook his boss and good friend Tony [...]
Filed under: branding | Tagged: Tony Lyle | Leave a Comment »
This is a tough one to call. It’s an XBox format demo that uses no controllers. Is it a fake, is it a spoiler or is it the face of things to come in the future?
Filed under: augmented reality, branding | Tagged: augmented reality, XBox | 1 Comment »
It seems that everything in Japan is cool for kids these days and Superdry is one of those brands that seems to inherently understand both scarcity marketing and offering great design with great value. It’s not surprising they are so popular.
Filed under: brand values, branding | Tagged: Bicester Outlet Village, Jack Wills, Superdry | Leave a Comment »
I run a small design business and have done for over 18 years. It’s called Purple Circle. What we do know is very different to what we did then, because the market has changed massively. If I was still trying to sell pasted up artwork on bromide and magic marker visuals all round, do you think they’d still be buying?
Filed under: brand values, branding | Tagged: Ambac, Blockbuster, Borders, brands, E*Trade, Eastman Kodak, Fannie Mae, Freddie Mac, Motorola, Newsweek, Palm, Purple Circle, Sun Microsystems | Leave a Comment »
I am open about the fact that I am a bit of a geeky bloke. I like to repair things. Actually I Like to take things apart and see how they work and as I have got older I have become (slightly) better at getting them back together and working again. If the price of the biggest and most breakable part was around half of the lowest price you could by the whole unit from scratch, there would be no debate, you’d get on and stick with it
Filed under: brand values, branding | Tagged: Amazon, branding, Buy Spares, Crockpot, Morphy Richards, Morphy Richards 48715 Slow Cooker, repair, Spare parts, Spares 2 Go | Leave a Comment »
We don’t know the brief for the Ilfracombe logo, but the client seems pretty game if the comments on this BBC News article are anything to go by.So I thought it would be nice to share a few more of the worst and most inappropriate logos from around the world with you.
Filed under: branding | Tagged: bad logos, Ilfracombe, Place Branding, terrible logo | Leave a Comment »
