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	<title>Comments on: If you care enough to text, then why not write?</title>
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	<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/</link>
	<description>An insight into branding, how it works and why it sometimes doesn&#039;t</description>
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		<title>By: John Lyle</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-456</link>
		<dc:creator><![CDATA[John Lyle]]></dc:creator>
		<pubDate>Mon, 04 Jan 2010 12:13:21 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-456</guid>
		<description><![CDATA[Thanks Tim. Happy new year. John]]></description>
		<content:encoded><![CDATA[<p>Thanks Tim. Happy new year. John</p>
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		<title>By: Tim Heeley</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-452</link>
		<dc:creator><![CDATA[Tim Heeley]]></dc:creator>
		<pubDate>Wed, 30 Dec 2009 19:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-452</guid>
		<description><![CDATA[Hope this reply still counts as writing. Thanks for your view John. For those of us with professional hats on we get so hooked into communicating &#039;one to many&#039; and forget the power of &#039;one to one&#039;. Somehow that personal crafting of a handwritten message shows to the reader that we&#039;re prepared to invest time and effort on communicating with them. And it wasn&#039;t just the words that made the communication sweet - for your Aunt it was the simple fact that you&#039;d done it.

The Relationships Foundation http://www.relationshipsfoundation.org/ has done a tremendous amount of work about taking communication seriously in every area of our lives - a useful place to turn for inspiration at the start of  this New Year.

Snail mail may be slow, but when it arrives it goes straight to the heart.

Best wishes for 2010.]]></description>
		<content:encoded><![CDATA[<p>Hope this reply still counts as writing. Thanks for your view John. For those of us with professional hats on we get so hooked into communicating &#8216;one to many&#8217; and forget the power of &#8216;one to one&#8217;. Somehow that personal crafting of a handwritten message shows to the reader that we&#8217;re prepared to invest time and effort on communicating with them. And it wasn&#8217;t just the words that made the communication sweet &#8211; for your Aunt it was the simple fact that you&#8217;d done it.</p>
<p>The Relationships Foundation <a href="http://www.relationshipsfoundation.org/" rel="nofollow">http://www.relationshipsfoundation.org/</a> has done a tremendous amount of work about taking communication seriously in every area of our lives &#8211; a useful place to turn for inspiration at the start of  this New Year.</p>
<p>Snail mail may be slow, but when it arrives it goes straight to the heart.</p>
<p>Best wishes for 2010.</p>
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		<title>By: Spring Cleaning (early) &#171; Tim Garratt&#39;s Blog</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-449</link>
		<dc:creator><![CDATA[Spring Cleaning (early) &#171; Tim Garratt&#39;s Blog]]></dc:creator>
		<pubDate>Tue, 29 Dec 2009 20:02:10 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-449</guid>
		<description><![CDATA[[...] do a lot of our correspondence by email. Earlier today my mate at Purple Circle &#8211; John Lyle blogged about writing letters. He was advocating their use. I am actually in agreement as I think they do have a place, but as I [...]]]></description>
		<content:encoded><![CDATA[<p>[...] do a lot of our correspondence by email. Earlier today my mate at Purple Circle &#8211; John Lyle blogged about writing letters. He was advocating their use. I am actually in agreement as I think they do have a place, but as I [...]</p>
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		<title>By: Tim GARRATT</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-448</link>
		<dc:creator><![CDATA[Tim GARRATT]]></dc:creator>
		<pubDate>Tue, 29 Dec 2009 15:57:22 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-448</guid>
		<description><![CDATA[Actually I am with you too John; I was just irritated by the stupid postal rules! We seem to make life so much more complicated than it need be. I actually like writing (and said so in a blog some time ago -http://timgarrattnottingham.co.uk/2009/10/20/adapt-or-wither/ ). I agree with you that a letter is quite a powerful tool - and one we should use occasionally.  
What might come out of this is less stuffers / newsletters - which are now all in real time (twitter et al?) and more concentrated / targeted written work... But our postal service needs to sort itself out before it&#039;s too late!
Happy New Year!!]]></description>
		<content:encoded><![CDATA[<p>Actually I am with you too John; I was just irritated by the stupid postal rules! We seem to make life so much more complicated than it need be. I actually like writing (and said so in a blog some time ago -http://timgarrattnottingham.co.uk/2009/10/20/adapt-or-wither/ ). I agree with you that a letter is quite a powerful tool &#8211; and one we should use occasionally.<br />
What might come out of this is less stuffers / newsletters &#8211; which are now all in real time (twitter et al?) and more concentrated / targeted written work&#8230; But our postal service needs to sort itself out before it&#8217;s too late!<br />
Happy New Year!!</p>
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		<title>By: Twitted by andyhanselman</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-447</link>
		<dc:creator><![CDATA[Twitted by andyhanselman]]></dc:creator>
		<pubDate>Tue, 29 Dec 2009 14:01:34 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-447</guid>
		<description><![CDATA[[...] This post was Twitted by andyhanselman [...]]]></description>
		<content:encoded><![CDATA[<p>[...] This post was Twitted by andyhanselman [...]</p>
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		<title>By: Tweets that mention If you care enough to text, then why not write? « John Lyle’s new brand thinking -- Topsy.com</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-446</link>
		<dc:creator><![CDATA[Tweets that mention If you care enough to text, then why not write? « John Lyle’s new brand thinking -- Topsy.com]]></dc:creator>
		<pubDate>Tue, 29 Dec 2009 13:58:34 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-446</guid>
		<description><![CDATA[[...] This post was mentioned on Twitter by John Lyle, Andy Hanselman. Andy Hanselman said: Well said John RT @johnlyle: If you care enough to text, then call. If you care enough to call, then why not write? http://bit.ly/56HNjI [...]]]></description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by John Lyle, Andy Hanselman. Andy Hanselman said: Well said John RT @johnlyle: If you care enough to text, then call. If you care enough to call, then why not write? <a href="http://bit.ly/56HNjI" rel="nofollow">http://bit.ly/56HNjI</a> [...]</p>
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		<title>By: Andy Hanselman</title>
		<link>http://johnnylyle.co.uk/2009/12/29/if-you-care-enough-to-text-then-why-not-write/#comment-445</link>
		<dc:creator><![CDATA[Andy Hanselman]]></dc:creator>
		<pubDate>Tue, 29 Dec 2009 13:56:58 +0000</pubDate>
		<guid isPermaLink="false">http://johnnylyle.co.uk/?p=1303#comment-445</guid>
		<description><![CDATA[A good point well made John - It&#039;s scary how we think alike sometimes!!!I wrote an article called &#039;don&#039;t write off the old fashioned ways&#039; reiterating that point. It&#039;s here if anyone&#039;s interested:
http://www.management-issues.com/2008/2/25/opinion/dont-write-off-those-old-fashioned-ways.asp

Happy New Year!!!]]></description>
		<content:encoded><![CDATA[<p>A good point well made John &#8211; It&#8217;s scary how we think alike sometimes!!!I wrote an article called &#8216;don&#8217;t write off the old fashioned ways&#8217; reiterating that point. It&#8217;s here if anyone&#8217;s interested:<br />
<a href="http://www.management-issues.com/2008/2/25/opinion/dont-write-off-those-old-fashioned-ways.asp" rel="nofollow">http://www.management-issues.com/2008/2/25/opinion/dont-write-off-those-old-fashioned-ways.asp</a></p>
<p>Happy New Year!!!</p>
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