If you care enough to text, then why not call.
If you care enough to call, then why not write.
Filed under: brand values | Tagged: phoning, royal mail, texting, Writing | 7 Comments »
If you care enough to text, then why not write?
Posted on December 29, 2009 by John Lyle
A product isn’t a brand but it is one element of a brand promise
Posted on December 22, 2009 by John Lyle
A product itself, is just one element of the overall brand experience. Like a burger in McDonalds to the Petrol in a Shell station, the product is the product is the product. It is not the brand. If it has a logo on it, it’s a logo’d product. It’s still not a brand.
Filed under: brand values, branding | Tagged: Brand management, branding, Guinness, McDonalds, Shell | Leave a Comment »
The New Robin Hood film is coming
Posted on December 21, 2009 by John Lyle
I’m working on the brand for Robin Hood with the City of Nottingham and we’re trying to define what his values are all about. What does Robin Hood mean to the current generation growing up and how does that differ from any of our own perceptions.
Filed under: Robin Hood, brand values | Tagged: Robin Hood, Robin Hood - Prince of Thieves, Robin Hood Daffy, Nottingham beach, Russell Crowe | 2 Comments »
Your logo should say who you are and not what you do
Posted on December 21, 2009 by John Lyle
One of the biggest changes for any organisation that is considering a new logo, is top accept that the logo doesn’t need to say what you do, and just concentrate on letting it say who you are.
Filed under: branding | Tagged: branding, Fresh & Easy, Jack Welch, logo design, Tesco | Leave a Comment »
Branding definition – define: Branding
Posted on December 18, 2009 by John Lyle
I’ve just read an excellent article by the magnificent Seth Godin, where he sets out to define what a brand is. You can read that in full here and I thoroughly recommend you do. But what we do is branding. The creation of brands, so its important for us to take a slightly different view to the great Seth and define what we believe exceptional branding to be all about.
Filed under: brand values, branding | Tagged: brand, Branding definition, define: Branding, Logo, Purple Circle, Seth Godin, Why Johnny Can’t brand, Wolff Olins | 3 Comments »
Volvo confirms its brand values
Posted on December 18, 2009 by John Lyle
Volvo is one of those brands that few people actually fall in love with. It is a car that is far more likely to be bought with your head than your heart as they have had a reputation for safety for as long as I can remember. Anything that makes life safer for cyclists and pedestrians in crowded city centres has to be good news if it’s as intuitive as this. Nice one Volvo, good luck to you.
Filed under: brand values, branding | Tagged: 480ES, Aston Martin, C30, P1800, Volvo | Leave a Comment »
This is how bikes can save the world
Posted on December 18, 2009 by John Lyle
The Copenhagen Wheel reuses your energy to give it back to you when you need it.
Filed under: branding | Tagged: cycling to work, The Copenhagen Wheel | Leave a Comment »
How to kill a drinks brand
Posted on December 17, 2009 by John Lyle
Beer brands, like most adults, shouldn’t try to get down there with the kids, it will kill all of them in the end.
Filed under: brand values, branding | Tagged: brand values, branding, Diamond White, Heineken, Stella Artois, White Lightning, Wife beater | 2 Comments »
