I was interviewed for an article in the Publican magazine the other day and they have published with myself being listed as an ‘Entertainment guru’.
Filed under: branding | Tagged: The Publican | 1 Comment »
Brilliant ‘wide boy ‘ tactics used by Red Bull
Posted on November 10, 2009 by John Lyle
Last month, Wetherspoons, had delisted Red Bull in all of its 783 pubs and replaced it with Monster Energy. Wetherspoons have been given a better margin or a bigger incentive to stock Monster, who are obviously trying to ‘buy’ their way into the Wetherspoons estate. If this isn’t wide boy tactics, I don’t know what is.
Filed under: branding | Tagged: Monster Energy, Wetherspoons. The Publican. Red Bull | Leave a Comment »
Two minutes to change your brand behaviour
Posted on November 4, 2009 by John Lyle
The old ways of working are changing forever. This short video sums it up beautifully. You have two minutes to change the way your brand behaves. Use them wisely.
Filed under: branding | Tagged: branding, YouTube | Leave a Comment »
Sixth sense ‘Minority Report’ user interface in the real world
Posted on November 3, 2009 by John Lyle
In the 2002 film Minority Report, with Tom Cruise, We see the most amazing example of a totally intuitive interactive user interface. But now this new TED lecture from Pattie Maes at MIT Media Lab, Fluid Interfaces Group shows that this virtual or even augmented reality is almost achievable now.
Filed under: branding, augmented reality | Tagged: branding, TED, Pattie Maes, Minority Report, MIT Media Lab | Leave a Comment »
The M1 is 50 today
Posted on November 2, 2009 by John Lyle
Happy birthday the M1. So is the M1 a brand? And if it is, what does it stand for? I think, when it first opened, it stood for freedom. It was the first truly joined up bit of quick road. Yes, it was a year later than the Preston bypass (now part of the M6) but it actually joined places rather than just went around them.
Filed under: branding | Tagged: Buncefield, Diana, Kegworth, Leeds, London, M1, Princess of Wales, Watford Gap | Leave a Comment »
