http://johnnylyle.co.uk/2009/11/16/never-has-the-need-to-be-clear-and-demonstrably-different-been-well-so-clear/ An insight into branding, how it works and why it sometimes doesn't Tue, 31 Jan 2012 22:58:14 +0000 hourly 1 http://wordpress.com/ http://johnnylyle.co.uk/2009/11/16/never-has-the-need-to-be-clear-and-demonstrably-different-been-well-so-clear/#comment-869 Mon, 06 Dec 2010 08:03:42 +0000 http://johnnylyle.co.uk/?p=1163#comment-869 It is where marketing and branding come in, but it does, as you say, fail on the test of being clear and demonstrably different!

]]> http://johnnylyle.co.uk/2009/11/16/never-has-the-need-to-be-clear-and-demonstrably-different-been-well-so-clear/#comment-867 Mon, 06 Dec 2010 00:07:44 +0000 http://johnnylyle.co.uk/?p=1163#comment-867 Holiday Lettings is a good site. It is interesting though that there are so many sites with similiar domain names that have nothing to do with one another…I guess that’s where marketing comes in.

]]> http://johnnylyle.co.uk/2009/11/16/never-has-the-need-to-be-clear-and-demonstrably-different-been-well-so-clear/#comment-351 Mon, 16 Nov 2009 16:35:55 +0000 http://johnnylyle.co.uk/?p=1163#comment-351 You were definitely ahead of the game with Purple Circle – I seem to remember many ‘innovative’ (i.e ‘not’) businesses using the names of Partners as a basis for coming up with something ‘sexy’. You could have used yours and called yourselves ‘FLACK’ as in ‘give some’.
On that note, I’ll get back to the day job and leave the creative stuff to you guys!

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