Purple Circle had another good night at the Cream Awards last night with another Gold for Nottingham Community Housing Association Annual report, NCHA United.
Filed under: Awards | Tagged: Cream Awards, NCHA, Nottingham Hoods, the Hoods | Leave a Comment »
Marlboro are restricting access to their website. You can only access this site if you are USA based and are prepared to add your social security details and full address to prove you are over 21 years of age. It’s scarcity marketing again.
Filed under: branding | Tagged: branding, Marlboro, scarcity marketing, Knob Creek | Leave a Comment »
Sony have become a follower. They used to be radical. Lovemarks do radical things. Sony need to do something radical again, or they are in danger of us falling out of love with them little by little.
Filed under: branding | Tagged: Apple, e-reader, iPhone, iPod, Lovemarks, Sony, Sony Bravia, Sony Cybershot, Sony Walkman | Leave a Comment »
The banking crisis explained in real layman’s terms
Filed under: branding | Tagged: the banking crisis | 1 Comment »
Apple are breaking the Microsoft monopoly and they are doing it by producing better products and caring more about their customers. Any brand that does this deserves long term success.
Filed under: branding | Tagged: Apple, Apple iWork, Apple Pages, Microsoft, MS Word, Purple Circle | Leave a Comment »
This is a set of guidelines released by Apple in December 1996 as to how you should go about building the perfect website. They still seem to ring rather true today, and if applied would improve many current websites.
Filed under: branding | Tagged: Apple, branding, web design | Leave a Comment »
In the market for holiday rental properties I noticed how undifferentiated some of those competing have become. Perhaps that’s why all those years ago we called our business Purple Circle. The rules are still the same now, and I’m truly amazed that there are still some site/brand owners, like Owners Direct who haven’t learnt them.
Filed under: branding | Tagged: Holiday Lettings, Holiday Rentals, Owners Direct, Purple Circle | 1 Comment »
The old Woolworth’s in Nottingham, Victoria Centre is now the new Poundworld. It’s apparently the biggest they have, so I thought I’d have a look around it. I can honestly say, because the £1.00 sandwich was sooooo bad, that it will make me look with some deep suspicion at every other thing they sell too. Proof again that one bad brand experience can reflect badly on your entire branded offer.
Filed under: branding | Tagged: Greggs, Poundworld, Richmond sausages, Woolworths | Leave a Comment »
It’s a bit of momentous day for me today as I have just been out and bought a Moleskine diary. This probably isn’t that momentous for most people, but it is an indication for me of a structural change in the way I work. I’m looking at our own industry for Purple Circle and wondering where the next structural change is going to come from. I suggest you do the same.
Filed under: branding | Tagged: Amazon, branding, Filofax, Hemingway, Moleskine | Leave a Comment »
