The Paul Smith Jag eight years later

Posted on October 19, 2009 by John Lyle

In 2001, Paul Smith, the stunningly cool fashion designer put his name to a project with Jaguar to raise money for Macmillan cancer relief. I’m not sure how well the stripes look on the Jag now. In fact I think they look a bit horrid, so for the sake of ongoing brand values, it may have been a good idea to have a time limit on its branding, for say, five years, before any trace of it was removed and the car de-branded.

Filed under: branding | Tagged: , , , , , , , , , | 3 Comments »

It would appear that the World’s best coffee is not enough……

Posted on October 19, 2009 by John Lyle

Following on from the piece I wrote on October 8 about what the word ‘best’ means in branding, I now have proof that the customers don’t get the message or believe it either. BB’s Muffins, the object of my mickey take appear to have gone out of business in the Nottingham store that I featured.

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What were the 17 learnings from the USA Trip?

Posted on October 19, 2009 by John Lyle

Tim Garratt, of Innes England and one of the team from the USA trip has written up the initial findings, using the learnings from architect Daniel Liebskind as the model on which to present. How do we summarise the whole trip, what we learned and how we can transfer it to Nottingham? This short presentation [...]

Filed under: Robin Hood | Tagged: , , | 3 Comments »

Do you think Social media is a fad?

Posted on October 15, 2009 by John Lyle

I saw this article on Mich Slack’s blog yesterday and had to add it to my own stuff. It is a truly amazing short video that will scare the living daylights out of you if you think that social media is a fad.

Filed under: branding | Tagged: , , , , , , , | 6 Comments »

Technorati must be using Microsoft technology on T-Mobile Sidekick Phones

Posted on October 14, 2009 by John Lyle

I’ve just come back to the Technorati website to have a look at what’s hot in the world of blogging, to a bold and fresh new look. But it doesn’t work anymore. That’s a problem for any blogger anywhere who uses their service.

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When is a consumer review not a fair review?

Posted on October 13, 2009 by John Lyle

Last year I bought a new camera. It’s a Pentax Optio and was hailed as a great camera by some of the review sites. It’s actually rubbish. Perhaps I should have looked beyond the first two reviews that Google threw up. Perhaps I should look for a mark of independence such as Feefo offers, or perhaps I should just go and buy a Ricoh GR Digital?

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How to undermine your brand in one easy lesson

Posted on October 12, 2009 by John Lyle

Branding is about trust isn’t it? If you lose your customers trust, then you lose them. Maybe not immediately, but you certainly undermine their love for you. Big style. So that’s why T-Mobile losing ALL of the data for their Sidekick customers is such a disaster for their brand.

Filed under: brand values, branding | Tagged: , , , , , | 3 Comments »

I did an MBA on Friday – It was easy and excellent fun too

Posted on October 11, 2009 by John Lyle

I did an MBA on Friday afternoon. It wasn’t a traditional MBA though – you know the ones – that restrict your thinking and drive you int the word of paralysis by analysis – but a real world one that will directly benefit our business from tomorrow.

Filed under: Andy Hanselman | Tagged: , , , | 2 Comments »

Good luck to the Nottingham Hoods

Posted on October 10, 2009 by John Lyle

Tonight sees the first big game of Nottingham Hoods basketball team. Set up by Lee English, it is Nottingham’s newest sporting club and was established to get kids off the street and ‘balling’ rather than causing trouble.

Filed under: Robin Hood | Tagged: , , , | 1 Comment »

Why Feedback from your customers is vital

Posted on October 10, 2009 by John Lyle

And then I found this, which was another interview with Nick Wheeler of CT shirts speaking at the Leaders in London Conference. He makes great shirts and other accessories but obviously keep his customers very happy indeed. How does he know? he actually asks them what they think! I’m a bit biased because i Love [...]

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