Comments on: Back to the future – The rebirth of DeLorean? http://johnnylyle.co.uk/2009/10/26/back-to-the-future-the-rebirth-of-delorean/ An insight into branding, how it works and why it sometimes doesn't Mon, 23 Apr 2012 15:00:42 +0000 hourly 1 http://wordpress.com/ By: John Lyle http://johnnylyle.co.uk/2009/10/26/back-to-the-future-the-rebirth-of-delorean/#comment-340 Thu, 29 Oct 2009 09:42:10 +0000 http://johnnylyle.co.uk/?p=1065#comment-340 We had a great business plan to own one too. That way, if we ever made a mistake that was going to cost too heavily, we could go back in time and sort it out.

So yes, i’ve wanted one for years too!

]]> By: Rob Marshall http://johnnylyle.co.uk/2009/10/26/back-to-the-future-the-rebirth-of-delorean/#comment-339 Thu, 29 Oct 2009 09:13:12 +0000 http://johnnylyle.co.uk/?p=1065#comment-339 Want one? Presuming you’re talking originals, I’ve had actual dreams of owning one since I was 6! Not a Stylophone, though.

]]> By: John Lyle http://johnnylyle.co.uk/2009/10/26/back-to-the-future-the-rebirth-of-delorean/#comment-336 Wed, 28 Oct 2009 17:10:57 +0000 http://johnnylyle.co.uk/?p=1065#comment-336 You know you want one!

]]> By: Rob Marshall http://johnnylyle.co.uk/2009/10/26/back-to-the-future-the-rebirth-of-delorean/#comment-335 Tue, 27 Oct 2009 08:47:48 +0000 http://johnnylyle.co.uk/?p=1065#comment-335 Hmmm, not sure about this, the DeLorean brand is all about ridiculous innovation, tainted history, romance, unfulfilled dreams and nostalgia. I can’t see it successfully translating into a brand for today. It reminds be a bit of the Stylophone. Despite very thick rose-tinted glasses, everybody still knows they were rubbish but still love them.

I think we should preserve the brand exactly the way it is, as part of our history, our heritage. ;-)

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