Posted on October 31, 2009 by John Lyle
I know I’m biased because we’ve been involved in BeWILDerwood from the outset, but to see the way that my kids played and our friends kids played and how they all slept on the way home, it was an absolutely brilliant day out for very many families. Bring on the new season.
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, branding, Duxford Air Museum, Woburn Safari Park | Leave a Comment »
Posted on October 29, 2009 by John Lyle
Burnley have bought a new ‘logo’ that isn’t really a logo but a clever rotating computer graphic. And it seems to have caused a bit of a stir judging by 70+ comments within a day of being shown on the Under Consideration website.Is it a nice piece? Yes, I think so. Does it represent Burnley? Err no.
Filed under: branding | Tagged: branding, Burnley, Place Branding, Under consideration | 1 Comment »
Posted on October 28, 2009 by John Lyle
Yellow pages used to be one of those businesses that you relied upon to provide calls that lead to sales. but Yellow Pages or Yell hasn’t evolved, and they are signing their own death warrant. There’s a slightly different logo on the site (whoopee) but it is in effect, exactly the same product as when they launched it to the market – before Google were any form of force – in 1996
Filed under: branding | Tagged: 192.com, branding, feefo, Fly fishing, JR Hartley, Waterfood Wedgewood, Woolworths, www.yell.com, Yell, Yellow Pages, YouTube | 4 Comments »
Posted on October 26, 2009 by John Lyle
According to Piston Heads, the Delorean may be on its way back. As a sort of merger between the brand name of Delorean and the engineering of the Pontiac Solstice. There have been some sketches released that point to a cool looking new sports coupe. I think the name alone is good enough to get people to take notice.
Filed under: branding | Tagged: Back to the future, branding, Delorean, John Delorean, Piston Heads, Pontiac, Pontiac Solstice | 4 Comments »
Posted on October 26, 2009 by John Lyle
If this video is to be believed, then BMW are beginning to use Augmented Reality in training their mechanics to repair and maintain their cars. I think this undermines the skill of a good time served technician and effectively ‘deskills’ the entire rol
Filed under: augmented reality, branding | Tagged: augmented reality, BMW, training | Leave a Comment »
Posted on October 25, 2009 by John Lyle
If the likes of GE are finding ways to embrace the power that is coming from augmented reality, I say again, as I did here and here, you’d better start thinking about how it fits into your brand.
Filed under: Social media, augmented reality, branding | Tagged: augmented reality, branding, GE, wind farm | Leave a Comment »
Posted on October 23, 2009 by John Lyle
Last night, we won a DBA design effectiveness gold award for our work with BeWILDerwood. For a little agency like ours, this is amazing for it to be recognised by the very top people in our industry and beyond. The awards are given for the effectiveness of the work, rather than just how good it looks. It’s always been our target to get one or two, so for our first to be a gold is just fabulous.
Filed under: branding | Tagged: BeWILDerwood, DBA Awards, Hemisphere, Purple Circle | 5 Comments »
Posted on October 21, 2009 by John Lyle
if this isn’t the future of how we look for and buy houses, I’m a Dutchman. Oh, this is a Dutch company, but with great technology and one that is sure to translate somehow into our augmented reality future. The key question for a branding agency and one that we should all be considering is [...]
Filed under: branding | Tagged: augmented reality, estate agency, Layar, real estate, Tweetmondo | 1 Comment »
Posted on October 21, 2009 by John Lyle
There are two growing schools of thought with regard to social media. There are the Luddites and there are sensible people. The next generation will live in their convenient world of augmented reality and any brand owner who doesn’t see this can just hop into this nice cold pan of water I have waiting over here, whilst the world applies the heat.
Filed under: branding | Tagged: Wordpress, Social media, Facebook, Tim Garratt, Luddites, Skype, Charles Handy, London Evening Standard, The Guardian | 3 Comments »
Posted on October 20, 2009 by John Lyle
We have a client who is totally dedicated to what he’s doing and wants to tell the world. Lee English of Nottingham Hoods basketball team describes himself as someone who has never done that much with his life before now, but has set up a new team from scratch and is playing this new team in the National League – Quite successfully too.
Filed under: Brand for Nottingham, branding | Tagged: Guinness Book of Records, Lee English, Nottingham Hoods, Record Breakers, Roy Castle, Vesna Vulović | Leave a Comment »