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	<title>Comments on: Online advertising overtakes TV &#8211; but brands will suffer if they ignore it</title>
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	<link>http://johnnylyle.co.uk/2009/09/30/online-advertising-overtakes-tv-but-brands-will-suffer-if-they-ignore-it/</link>
	<description>An insight into branding, how it works and why it sometimes doesn&#039;t</description>
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		<title>By: Kronenburg 1664 &#8211; Motorhead TV ad &#171; John Lyle&#039;s new brand thinking</title>
		<link>http://johnnylyle.co.uk/2009/09/30/online-advertising-overtakes-tv-but-brands-will-suffer-if-they-ignore-it/#comment-820</link>
		<dc:creator><![CDATA[Kronenburg 1664 &#8211; Motorhead TV ad &#171; John Lyle&#039;s new brand thinking]]></dc:creator>
		<pubDate>Sun, 31 Oct 2010 19:32:40 +0000</pubDate>
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		<description><![CDATA[[...] colleague of mine pointed this out to me and decalared that it was nearly as good as the 1985 Nick Kamen Levis Ad. But I have to say I totally disagree. I love the version of the song but I found myself totally [...]]]></description>
		<content:encoded><![CDATA[<p>[...] colleague of mine pointed this out to me and decalared that it was nearly as good as the 1985 Nick Kamen Levis Ad. But I have to say I totally disagree. I love the version of the song but I found myself totally [...]</p>
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		<title>By: Yeo Valley &#8211; How to reposition a brand in 2 minutes &#171; John Lyle&#039;s new brand thinking</title>
		<link>http://johnnylyle.co.uk/2009/09/30/online-advertising-overtakes-tv-but-brands-will-suffer-if-they-ignore-it/#comment-790</link>
		<dc:creator><![CDATA[Yeo Valley &#8211; How to reposition a brand in 2 minutes &#171; John Lyle&#039;s new brand thinking]]></dc:creator>
		<pubDate>Mon, 11 Oct 2010 14:56:28 +0000</pubDate>
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		<description><![CDATA[[...] and be a comparitive brand reposition to that achieved by Nick Kamen all those years ago with the Levi Ad, I don&#8217;t know what [...]]]></description>
		<content:encoded><![CDATA[<p>[...] and be a comparitive brand reposition to that achieved by Nick Kamen all those years ago with the Levi Ad, I don&#8217;t know what [...]</p>
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