Online advertising overtakes TV – but brands will suffer if they ignore it

It was announced on the BBC (so it must be right then!) that spending on online advertising in the UK has overtaken the spend on TV advertising for the first time. It came from a report prepared by Pricewaterhouse Coopers for the Internet Advertising Bureau. I think this is not great, not great at all, as brands will suffer in the long term for doing so.

Doctor Martens Boots

When I was a child at school. Doc Martens were all the rage but my parents always thought that Doc Martens were a bit too ‘thuggy’, so I wasn’t allowed any for school. But I’m 43 now and able to make my own decisions again. The shoe retailer Soletrader had the answer in these wonderful new shoes.

The Sheriff of Nottingham in USA – Part Seventeen – Off duty in New York

Our last day in New York and its our first free time since we arrived eight days ago and we’re flying through the night home tonight, giving back our five hour time difference in one six hour flying stroke. It’s a typical British Autumnal morning and I feel very much the Englishman in New York. Its dauntingly big and there’s too much to learn from in too short a time.

The Sheriff of Nottingham in USA – Part Sixteen – Off duty in New York

We’re off duty, we’re finished, we’re shattered and we’ve learned loads. Its impossible to not learn if you’ve seen 31 attractions over 12,000 miles in 8 days. If you manage to not learn here, you shouldn’t be here in the first place. I’ll write out the full conclusions from my own viewpoint and get them on here in the next few days, but first, I’ll wrap up with the last few things we did, in our briefly hectic time in New York.

The Sheriff of Nottingham in USA – Part Fifteen – New York – Day two continued

Okay, now I know what jet Lag is and I am just recovering from the tiredness of the trip, with lots of catching up on sleep. Maybe four hours a day isn’t enough for me at my tender age? So, we’ve just left the High Line, which was our last official duty and means that we have seen every site we said we would and more and now we were into ones that we thought could be useful, interesting or just personal favourites.

The Sheriff of Nottingham in USA – Part Fifteen – New York – Day two

Sorry, I’m a bit behind, but I’m now at home, at my desk and writing furiously to catch up on all the things we have seen and learned on the last leg of our mammoth trip across the USA. Our last official day is in New York, and to say I am feeling tired would [...]

The Sheriff of Nottingham in USA – Part Fourteen – New York – Day One

Boston Logan airport is a laid back place. Rather than the racks upon racks of plastic seating, they have rocking chairs. How cool is that. They also have food chains I have never heard of but would love to see in England. The one I ate at was called U Food Grill, which worryingly seems [...]

The Sheriff of Nottingham in USA – Part Thirteen – Boston to New York

For what was supposed to be a really relaxed morning, it turned into another early start and manic morning. We separated into three groups, in order to get done what we needed to

The Sheriff of Nottingham in USA – Part Twelve – Boston and Plymouth

I’m really conscious about how many times I’ve used the word ‘amazing’ on this trip so far, but today has been, well, amazing. The position of the Sheriff of Nottingham has real significance in Plymouth. We have been treated like royalty, right down to the fact that our own Sheriff Leon, was curtseyed by some [...]

The Sheriff of Nottingham in the USA – Part Eleven –Seattle to Boston

Okay, a packed morning with lots of new discoveries about Seattle, what makes it famous and what we can learn from it. After one of the worst breakfasts I have ever had in a hotel anywhere in the world, we set off to travel the Space Needle. Seattle’s landmark since it opened in 1962 for [...]