http://johnnylyle.co.uk/2009/08/05/up-knob-creek-without-a-paddle/ An insight into branding, how it works and why it sometimes doesn't Tue, 31 Jan 2012 22:58:14 +0000 hourly 1 http://wordpress.com/ http://johnnylyle.co.uk/2009/08/05/up-knob-creek-without-a-paddle/#comment-765 Wed, 22 Sep 2010 09:03:34 +0000 http://johnnylyle.co.uk/?p=559#comment-765 [...] stick with it – developing that other great marketing brand asset: word of mouth. Despite Sir John Harvey Jones’ famous advice to the company to change or die, it stuck to its guns and survived – because it had inherent [...]

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