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	<title>Comments on: Actually, you can polish a turd!</title>
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	<link>http://johnnylyle.co.uk/2009/07/29/actually-you-can-polish-a-turd/</link>
	<description>An insight into branding, how it works and why it sometimes doesn&#039;t</description>
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		<title>By: The effective way for Margate and Derby to fight back &#171; John Lyle&#8217;s new brand thinking</title>
		<link>http://johnnylyle.co.uk/2009/07/29/actually-you-can-polish-a-turd/#comment-150</link>
		<dc:creator><![CDATA[The effective way for Margate and Derby to fight back &#171; John Lyle&#8217;s new brand thinking]]></dc:creator>
		<pubDate>Mon, 03 Aug 2009 09:04:28 +0000</pubDate>
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		<description><![CDATA[[...] as to what massive wealth this new shopping mecca would bring them. But unlike with the retailer, Wilko’s you can’t always polish a [...]]]></description>
		<content:encoded><![CDATA[<p>[...] as to what massive wealth this new shopping mecca would bring them. But unlike with the retailer, Wilko’s you can’t always polish a [...]</p>
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		<title>By: John Lyle</title>
		<link>http://johnnylyle.co.uk/2009/07/29/actually-you-can-polish-a-turd/#comment-146</link>
		<dc:creator><![CDATA[John Lyle]]></dc:creator>
		<pubDate>Wed, 29 Jul 2009 10:20:28 +0000</pubDate>
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		<description><![CDATA[every little helps. John]]></description>
		<content:encoded><![CDATA[<p>every little helps. John</p>
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		<title>By: Julian</title>
		<link>http://johnnylyle.co.uk/2009/07/29/actually-you-can-polish-a-turd/#comment-145</link>
		<dc:creator><![CDATA[Julian]]></dc:creator>
		<pubDate>Wed, 29 Jul 2009 10:12:20 +0000</pubDate>
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		<description><![CDATA[Is that big sign that says &quot;Entrance&quot; for people unused to the concept of doors?]]></description>
		<content:encoded><![CDATA[<p>Is that big sign that says &#8220;Entrance&#8221; for people unused to the concept of doors?</p>
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