I have just read the book ‘The Damned United’ about Brian Clough’s time at Leeds United. To any of you who have read this blog for a while, you’ll realise that I am a bit of a fan of Cloughie’s, so wanted to look at him as a brand to see what he stood for and what made him stand out – two vital elements for any branding programme.
Filed under: branding | Tagged: brand values, branding, Brian Clough, Derby County, Nottingham | 2 Comments »
My 11 year old son Ted is playing Danny Zuko in a production of Grease. The house is full of tight fighting black trousers, tight fitting white t-shirt and a perfect leather jacket. So to complete the part with his hair (that he has been growing for two months) where else could I go but to Brylcreem. The haircare brand I would always associate with the era, the film and slicked back hair in general.
Filed under: branding | Tagged: brand values, branding, Brylcreem, Wilkinsons, Wilkos | Leave a Comment »
There seems to be a lot of blogging going on a Purple Circle at the moment and it’s all to do with some of our own brand values – being passionate and actually daring to have an opinion.
Filed under: branding | Tagged: Abi Jackson, blogging, brand values, branding, Michael Slack, Purple Circle | 1 Comment »
Maybe I’m biased because I saw Malcolm Gladwell deliver some of this book at a presentation in London earlier in the year, but I have to say that Malcolm Gladwell’s Outliers is one of the most enjoyable ‘business’ style books I have ever read.
Filed under: branding | Tagged: branding, Malcolm Gladwell, Outliers | 1 Comment »
If you have any doubt that brands can be in any shape or form, then think of Alcatraz. If you see anything other than something pretty difficult to escape from you’re different to the rest of the world.
Filed under: branding | Tagged: Alcatraz, branding | 1 Comment »
In the UK, for an average packet of 20 cigarettes, you would pay around £5.66 per pack. The tax element of this is £4.33, which is a 77% tax burden
If you had any doubt at all, in the value of a brand, you only need to look at two rival brands Marlborough and John Player and the costs they can get away with charging side by side.
Filed under: branding | Tagged: branding, Cigarettes, John Player Special, Lovemarks, Marlborough Lights | 1 Comment »
Over the course of the last year or so, I wrote a book called Bottled Spunk – Its all about branding, and how it impacts, how it works and how to create your own. I haven’t yet got around to looking for a publisher, so I thought I would publish the introduction on here to see whether there was any form of market for it and to see what people’s initial reaction was.
Filed under: branding | Tagged: Aquafina, branding, coca cola, Dasani, OFWAT, Pepsi | 8 Comments »
My name is John and i’m a Twitterholic
Filed under: branding | Tagged: branding, Threadless, Twitter | 2 Comments »
Ryanair is a brand that is all based on price. You expect them to be slow, late and unpleasant and barely functional (even though they actually have a very good record for timekeeping), but you put up with a lot whilst the price is low. If the price rises, you will actively seek out alternatives. Now, in our opinion, many people actively dislike Ryanair.
Filed under: branding | Tagged: BBC, branding, Ryanair, Trip Advisor | 4 Comments »
