Comments on: The increasing importance of business cards http://johnnylyle.co.uk/2009/06/30/the-increasing-importance-of-business-cards/ An insight into branding, how it works and why it sometimes doesn't Mon, 23 Apr 2012 15:00:42 +0000 hourly 1 http://wordpress.com/ By: johnlyle http://johnnylyle.co.uk/2009/06/30/the-increasing-importance-of-business-cards/#comment-96 Tue, 30 Jun 2009 15:53:27 +0000 http://johnnylyle.co.uk/?p=357#comment-96 I think that’s a really good point, but it must only work perfectly if you are at number one for your own name in a Google search.

When you have a ‘popular’ name like myself, its more tricky. Its not really creating a brand (as you re hiding behind Google’s rather than reinforcing your own), but it is a very modern interpretation of the gentleman’s calling card.

Cheers

John

]]> By: Andy Hanselman http://johnnylyle.co.uk/2009/06/30/the-increasing-importance-of-business-cards/#comment-95 Tue, 30 Jun 2009 15:49:03 +0000 http://johnnylyle.co.uk/?p=357#comment-95 Here’s an idea

http://www.andyhanselman.com/2009/04/14/the-3d-business-card/

Not sure it reinforces the brand in the way you suggest it should / could, but it’s a bit different (if a little too easy to copy?)

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