i am flummoxed by the move to “the hut” — i don’t think the company is doing this in an effort to reposition itself as a healthy choice for salads, etc. — it’s more likely that they want to increase usage occasions — after all, other than wasted college students and hungry kids, most people don’t eat pizza with as much frequency as is necessary to the sustain the growth in traffic counts and comp store sales that most restaurants are seeking — so, if pizza hut were to be associated more with other food choices, the chain would benefit from more frequent usage — or so the logic would seem to go.

problem is, pizza is what makes pizza hut pizza hut — and what makes it different and special — walking away from that equity (as bloaty and fat-based as it may be) just doesn’t seem right.