Comments on: Branding on cigarettes – Lovemarks really applies in this sector http://johnnylyle.co.uk/2009/06/11/branding-on-cigarettes-%e2%80%93-lovemarks-really-applies-in-this-sector/ An insight into branding, how it works and why it sometimes doesn't Mon, 23 Apr 2012 15:00:42 +0000 hourly 1 http://wordpress.com/ By: Julian http://johnnylyle.co.uk/2009/06/11/branding-on-cigarettes-%e2%80%93-lovemarks-really-applies-in-this-sector/#comment-77 Thu, 11 Jun 2009 20:19:50 +0000 http://johnnylyle.co.uk/?p=236#comment-77 That’s an interesting insight – particularly if I think back to how strong JPS was a brand as a boy. I still remember the F1 (Lotus)

Although I wonder what Marlboro pay to market their product – what’s the net profit after marketing I wonder?

Are tobacco companies banking on a brand lifecycle – market heavily one brand to children / youth. They’ll pay over the odd and get locked into their addiction so there’s no need to carry on marketing that brand as they get older – you just start with the next generation of youngsters

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