The increasing importance of business cards

Posted on June 30, 2009 by John Lyle

For me, business cards are coming right back into fashion. As our entire world moves online, your offline presentation will come down to differentiating yourself with your card again. Unless people are actually interested in engaging with, or even doing business with you, they will never see your brochure, they will never download your corporate profile and they may never even be engaged enough to see your website

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A Kit Kat is NOT the same as an Aston Martin

Posted on June 29, 2009 by John Lyle

Kit Kat is a chocolate brand that has a bit of history behind it when it comes to messing around with their brand and seeing how far they can stretch it. BUt Aston martin seem to be about to be make the same mistake and water down their brand to a ridiculous degree.

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Tango With ATtitude

Posted on June 29, 2009 by John Lyle

Tango is the new Twat of all drinks

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Christine the clever cleaner

Posted on June 26, 2009 by John Lyle

I don’t often read the West Bridgford News. It’s a bit of a local rag that is full of badly written blatant ads with the subtlety of a psycho with a hammer, but over my breakfast cereal today happened to be flicking through the latest copy to land on my doorstep. If she cleans as well as she write ads, she’ll do a thoroughly brilliant job.

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It’s not research it’s brand insight

Posted on June 25, 2009 by John Lyle

The real difference between brand insight and research is twofold for me. There’s no fence to sit on and the second is that brand insight looks to the future.

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Why Setanta failed

Posted on June 24, 2009 by John Lyle

Setanta was always going to fail for a number of reasons. They were coming into a market that was already dominated by one really major player with massive financial muscle. Sky and they failed to get al of the brand elements correct. It was a disaster waiting to happen.

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BeWILDerwood the Movie – Part two

Posted on June 23, 2009 by John Lyle

Some of you may have seen this before, but I had to remove it because it had the wrong music on it and I was in danger of breaching someone else’s copyright. Have a look and see what you think. If you want to take your kids there, it is officially the best Children’s adventure [...]

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Fine just isn’t good enough

Posted on June 22, 2009 by John Lyle

When you make brand promises as big as M&S have been making, you have to not only wine and dine them, you have to be the perfect date, who brings flowers to you, says nice things to the future in laws and remembers all the little brothers and sisters birthdays. You have to be perfect. Not fine. Perfect

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Hit the Hut, or hit the depths of desperation.

Posted on June 19, 2009 by John Lyle

When Pizza Hut – which is about as clear as you can get for role definitions – decided to rebrand to become ‘The Hut’ is this brilliant branding or death by a thousand cuts?

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There’s a different way to look at everything

Posted on June 19, 2009 by John Lyle

I think we all have preconceived ideas and we often forget about looking at things differently. Often the simplest answers to and branding problem are right under our nose, but we overlook them because we are looking in the wrong place, or even looking for a solution we would expect.

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