It seems obvious to most of us that unless we innovate with our brands we die, but why do so many organisations and brand owners slowly drift into mediocrity? Branding is far more than changing logos, it’s about renewing the entire presentation of an organisation to its customers or agreed target audience, who may become [...]
Filed under: branding | Tagged: branding, fat Duck, Heston Blumenthal, Innovate, Innovation, Little Chef, Marks and Spencer, Olympic breakfast, Swatch, Tebay | 2 Comments »
