Comments on: What are the eleven rules and three checkpoints for brilliant branding? http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/ An insight into branding, how it works and why it sometimes doesn't Tue, 31 Jan 2012 22:58:14 +0000 hourly 1 http://wordpress.com/ By: I’ve escaped – And now I can be ruder « Purple Circle http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/#comment-643 Thu, 03 Jun 2010 14:05:26 +0000 http://johnnylyle.co.uk/?p=147#comment-643 [...] that I think will continue to grow into a more detailed paper is about the 11 rules for any branding project. I can see this becoming a checklist we will work with to assess whether a project is going to have [...]

]]> By: What are the eleven rules and three checkpoints for brilliant … http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/#comment-35 Wed, 20 May 2009 01:45:48 +0000 http://johnnylyle.co.uk/?p=147#comment-35 [...] Se­e­ t­he­ orig­in­al­ p­ost­ he­re­: What are the el­ev­en ru­l­es and three checkpoints f­or b­ril­l&… [...]

]]> By: What are the eleven rules and three checkpoints for brilliant … http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/#comment-34 Tue, 19 May 2009 21:00:58 +0000 http://johnnylyle.co.uk/?p=147#comment-34 [...] th­e origin­al­ p­os­t: Wh­at are th­e el­even rul­es­ and th­ree c­h­ec­kp&#17… Share and [...]

]]> By: johnlyle http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/#comment-33 Tue, 19 May 2009 19:37:36 +0000 http://johnnylyle.co.uk/?p=147#comment-33 I agreed with your point that said the logo is only one aspect of your brand but then you went on to say that it should be plastered everywhere. Sorry if I offended you with my ‘tripe’ description, but I think this is totally wrong.

I don’t believe that ANY of the best brands in the world just ‘plaster’ – as you describe it yourself – their logo on anything.

That to me is a simplistic description of sticking your logo all over the place, which in my mind is a very different interpretation to what branding is all about.

In the Book ‘Why Johnny can’t Brand’ (Which you seriously have to read – and its on my list of recommended books) Bill Schley describes eight human appeals that affect us all. He says we do not buy products or services, we buy their effect. So ANY purchase will have to make us feel:

Happier
Smarter
Healthier
Richer
Safer
More secure
More attractive
More successful

We need to design one or more of these feelings into everything we do.

And none of these says that it has to have big logos all over it. Sorry if you disagree.

John

]]> By: EtsyMetal http://johnnylyle.co.uk/2009/05/19/what-are-the-eleven-rules-and-three-checkpoints-for-brilliant-branding/#comment-32 Tue, 19 May 2009 19:17:36 +0000 http://johnnylyle.co.uk/?p=147#comment-32 “branding is not about logos, it’s about a whole raft of ideas that come together to create an overall branded experience. Think of the logo as the marker to know you have arrived at the correct place and you’ll see its context.”

This is what I meant when I said “Your logo is only one aspect of your brand.” But you said my blog post “utter tripe.” Perhaps if you wanted to give your advice you could have used more professional language.

]]>