Comments on: Essential reading for the branding expert http://johnnylyle.co.uk/2009/05/05/essential-reading-for-the-branding-expert/ An insight into branding, how it works and why it sometimes doesn't Tue, 31 Jan 2012 22:58:14 +0000 hourly 1 http://wordpress.com/ By: johnlyle http://johnnylyle.co.uk/2009/05/05/essential-reading-for-the-branding-expert/#comment-19 Thu, 07 May 2009 17:03:40 +0000 http://johnnylyle.co.uk/?p=78#comment-19 Thanks Alexia. I’ll look it up

cheers

John

]]> By: Alexia Leachman http://johnnylyle.co.uk/2009/05/05/essential-reading-for-the-branding-expert/#comment-17 Thu, 07 May 2009 16:53:19 +0000 http://johnnylyle.co.uk/?p=78#comment-17 A great book is “I’m with the Brand: The Secret Dialogue Between What We Buy and Who We are: The Secret Dialogue Between What We Buy and Who We Are”. Really interesting ad thought provoking.

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