A brilliant but rather rude skit by the very talented Cassette Boy on the much loved and hated programme The Apprentice.
Filed under: branding | Leave a Comment »
Branding is branding is branding
Posted on May 28, 2009 by John Lyle
Sticking marks on the side of cows was where branding started, but now people who wear overtly branded clothes, shoes and hang out in branded retailers are doing the same. They are saying they are part of the same branded ‘tribe’ or herd’ as everyone else with the same brand.
Filed under: branding | Tagged: branding, Buyology, Cows, Martin Lindstrom | 1 Comment »
Margate fights back – Rebrand or no rebrand
Posted on May 27, 2009 by John Lyle
Rebranding any place in isolation will achieve absolutely nothing. Using it as an excuse to show people you have changed and will behave differently going forward has the potential to really work. This applies to ANY brand, be it place, product or service. `For Margate to prove it wants to succeed, it has to dare to be different.
Filed under: branding | Tagged: branding, Margate, The Apprentice | 1 Comment »
Martin Lindstrom – Buyology – Book review
Posted on May 27, 2009 by John Lyle
There’s a lot to learn from Martin Lindstrom’s Buyology, not least of which is the fact that conventional research as a predictor of potential buyer behaviour is on the verge of useless. What we say we will do, buy or watch is barely related to what we do in reality
Filed under: branding | Tagged: branding, buyer behaviour, Buyology, Hidden Persuaders, Martin Lindstrom, Vance Packard | Leave a Comment »
Nice post about branded philately
Posted on May 21, 2009 by John Lyle
Branded stamps could be the future to get kids writing again. Letters, Just do it
Filed under: branding | Tagged: Bob the Builder, branding, Carlsberg, Everton FC, McDonalds, Nike, Purple Circle, royal mail, stamps, the Simpsons | 2 Comments »
What are the eleven rules and three checkpoints for brilliant branding?
Posted on May 19, 2009 by John Lyle
My very own checklist for starting to look at any branding project, in order to capture where the business and the brand already is, which highlights what we need to work on in order to turn it around or grow it even further
Filed under: branding | Tagged: brand experience, branding, feefo, Purple Circle | 4 Comments »
Its Purple Circle’s 18th Birthday
Posted on May 19, 2009 by John Lyle
In May 1991, three innocent young men started a branding business called Purple Circle at the tender ages of 24 years and with a grand total of 18 months post college work experience. It should have been a recipe for disaster, but somehow, we have kept going and kept growing.
Filed under: branding | Tagged: branding, Purple Circle | 3 Comments »
Rebranding Margate – The Apprentice Way
Posted on May 14, 2009 by John Lyle
Having watched The Apprentice last night for the first time, a few things struck me about the programme itself and the solutions that the contestants put forward as to how they would rebrand Margate. Neither team really understood what a rebrand was all about.
Filed under: Brand for Nottingham, branding | Tagged: branding, Margate, The Apprentice | 8 Comments »
A stunning article on new brand thinking
Posted on May 12, 2009 by John Lyle
Changing logos is pointless, branding is about the experience, enlightened clients apply here please.
Filed under: branding | Tagged: brand experience, Brand Fusion, brand values, branding, Consignia, Introducing Monday, Ogilvy, TB Song | Leave a Comment »
He can’t get no satisfaction
Posted on May 8, 2009 by John Lyle
Rather excellent article from Andy Hanselman about why satisfaction is never enough.
www.andyhanselman.com
Have a read get commenting
Filed under: Andy Hanselman, branding | Tagged: branding, CRM | Leave a Comment »
