It’s great when your own work comes home

When you get 50 speculative applications per week, to have an application this good restores your faith in humanity.

CRM is not enough MCR is getting closer though

Customer Relationship Management (CRM) is not enough. To survive and thrive, we need to Maximise Customer Relationships (MCR)

The Drum Marketing Awards Pictures

John Lyle of Purple Circle at the Drum Marketing Awards winning the prize for marketing launch of the year and then winning the Grand Prix for the overall prize.

Canadian call Centres – It’s the future

It’s the future for me! I was genuinely quite nervous about moving my car insurance for the first time in years and did the usual of going onto the price comparison website www.gocompare.com which I have to say was remarkably easy to use and offered me some prices that seemed much lower than when I [...]

Another Award

I was up at the Midland Hotel in Manchester last night for the Drum marketing Awards, which had a brilliant judging panel headed by Keith Vernege, Creative Director of the COI, Simon Pestridge – Marketing Director, Nike Uk Ltd, Mark Hardy – Sony Computer Entertainment Europe (PlayStation) and Martine Ainsworth-Wells – Marketing Director for Visit London. Our [...]

Hello world i’m now on WordPress

I have switched from Blogger to WordPress as it seems far more intuitive to use. So far so good. let me know what you think of the new look. Cheers John