Posted on March 29, 2009 by John Lyle
As promised, here are the pictures of Tom and Simon from BeWILDerwood in their finest finery collecting the THEA Award in the Disney hotel in Los Angeles. Pictured during the speech and then looking very relieved afterwards, Tom was rather excited to get the chance to address the whole group with a very weepy acceptance [...]
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, Disney, THEA | 3 Comments »
Posted on March 26, 2009 by John Lyle
Many years ago, one of our biggest clients was Thomas Cork SML, later to become Cork International. They supplied merchandised ranges and latterly books to all of the major retailers. In their reception area was a huge mission statement stating they were working towards and living excellence in everything they did. It was joined by [...]
Filed under: brand values, branding | Tagged: brand values, branding, Cork International, Thomas Cork SML | Leave a Comment »
Posted on March 10, 2009 by John Lyle
Hot on the heels of Kate Winslet and Slumdog Millionaire’s success in Hollywood, the Brits have done it again. Purple Circle, the Nottingham-based branding and graphic design studio has just returned from Los Angeles with the themed entertainment world’s equivalent of the Oscars – a THEA. THEA is an annual award ceremony for the Californian-based [...]
Filed under: BeWILDerwood, branding | Tagged: BeWILDerwood, Oscar, Purple Circle, TEA, THEA | Leave a Comment »
Posted on March 3, 2009 by John Lyle
We ask our clients to put a lot of trust in our advice when they go through a rebrand, but its not often that the favour is so completely repaid. Well it was today – In some style. The client, Ed Lennox from Feefo is a very keen pilot and as we were meeting at [...]
Filed under: branding | Tagged: branding, feefo, trust, Yes Man | Leave a Comment »
Posted on March 2, 2009 by John Lyle
I was reading the Freakonomics blog via the New York Times today and noticed a brilliant article that seemed to back up our thought about adding value. On some Tropicana orange juice packs in the US you can go to their website and type in a code and they will set you aside 10 square [...]
Filed under: brand values, branding | Tagged: brand values, branding, Freakonomics, Tropicana | Leave a Comment »