I was searching the web this morning and saw a Google Adword for Woolworths. I did hear that they were back, but click here for proof. http://www.woolworths.co.uk By reading over their blog, it seems like they are being sensible and trying to correct the mistakes that took them down in the first place. They talk [...]
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As long ago as 1994 when we were working for a world class Racing Drivers School at Donington Park in UK. They came to us with a problem of a winter course that was almost impossible to sell out and they wanted us to produce a flyer for them to help sell it at a [...]
Filed under: brand values, branding | Tagged: brand values, branding, Calvin Klein, Martin Lindstrom, TK Maxx, Tony Parsons | Leave a Comment »
Back in 1995, we wrote a proposal for Machine Mart, who we then went on to work with successfully for many years, helping them almost double the size of their business. A few things remain unchanged in this document from all those years ago. 1. Machine Mart’s logo – Which shows that changing a logo [...]
Filed under: branding | Tagged: brand values, branding, Machine Mart, Purple Circle | Leave a Comment »
