Posted on January 28, 2009 by John Lyle
I’m speaking at a conference tomorrow (29th jan) at Nottingham’s Trent FM Arena. It’s called New Business Live and is designed to help new businesses, entrepreneurs and other small businesses to be inspired and improve what they do. http://www.newbusinesslive.net/ I’ll be talking about branding (surprisingly!!) and how to build a brilliant brand from scratch – [...]
Filed under: branding | Tagged: branding, New Business Live, Purple Circle, The Brand Handbook, Why Johnny Can’t brand | Leave a Comment »
Posted on January 28, 2009 by John Lyle
For years, we have been saying that it is not you that decides whether your brand is any good, it’s your customers. That may seem like a bold or even an odd claim, but the growth of feedback websites is proving it. We are just starting to work with one of the best called Feefo [...]
Filed under: branding | Tagged: BeWILDerwood, design is honest, eight reasons to buy anything, Purple Circle, The Brand Handbook, Virgin, worlds best complaint letter | 2 Comments »
Posted on January 5, 2009 by John Lyle
Few of us can be in any doubt that times are tough for most sectors of business and all of us will have to adjust our business models to survive and maybe even thrive. Having started our own business in a recession, we know all about how to trade in these times. There are two [...]
Filed under: branding | Tagged: branding, credit crunch, eight reasons to buy anything, Purple Circle, recession | 2 Comments »
