I’m not just trying to be controversial here, but at the end of last month, I wrote about the new Wally Olins book on branding which I bought to see if we could learn anything new from the man who taught us everything about branding. This is it here. Wally Olins: The Brand Handbook Well, [...]
Filed under: branding | Tagged: branding, Purple Circle, Saffron, The Brand Handbook, Wally Olins | Leave a Comment »
